Neeru Paharia

Stay informed with Neeru Paharia’s coverage and analysis for Coins2Day.

  • JOHANNESBURG, SOUTH AFRICA – AUGUST 2: A customer waits in a long line to enter the SHEIN pop-up store in Mall of Africa on August 2, 2024, in Johannesburg, South Africa. The pop-up will showcase SHEIN’s wide range of affordable apparel and accessories for the first time in South Africa. The company, founded in China, have expanded rapidly worldwide since the Covid-19 Pandemic. (Photo by Per-Anders Pettersson/Getty Images)Commentary

    The real reason for Shein’s success? A cognitive bias known as ‘temporal discounting’

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