Roku

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Future 50 2021-Roku

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Total Stockholder Equity ($M)

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Total Return to Investors (last year)

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Get insights into Roku including business profile, stock information, news, and rankings from Fortune.

Roku (ROKU): Company Profile, Stock Price, News, Rankings

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Roku | Fortune

Roku (ROKU): Company Profile, Stock Price, News, Rankings | Fortune

Andrew Nusca

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Apple stock prices down as part of a broader slump in the tech industry. The reason China. Erin has Apple hit its peak? The short answer is no Apple has not hit its peak. It's really easy to ask that question of Apple because they are the number one tech company in the world and the most profitable tech company in the world. So everybody wants to see them hit a stumbling block but I don't think one little blip is really enough to suddenly claim, oh Apple's in trouble. Well look, let's talk about China. So CEO Tim Cook said this is the future. This is the future of our profits, of our revenue, of Of our growth right. ANd what we're seeing already sis that there is a slowdown there is saturation in the phone market. And this is, you know the world's largest phone market I think. And apple is already the number one or number two depending on the quarter, phone maker, so how many more sales could it have left in that market? You got to wonder can it reach the heights that it has before .>> Right, well okay so Apple is going to continue to grow because they make such great profit margins on it's phones- They're using all of that money to invest in future growth. They know that smart phones will obviously become penetrated. People do always have to replace their phones, but Apple's now spending money on things like Apple TV. They are just getting going on the Apple watch. People seem to be pretty excited about it still. And they have things that are only rumored like the self- driving car and smart cars. Sure, but there's one thing here, potential. Not reality yet and the problem is China's starting to slow down already. And if we're talking about growth here. We're not talking about revenue, we're talking about the real deal. You know, you've got to hope that those other products are going to come through. And then moreover, the competition's pretty stiff in all of them. If you look at Apple TV, it's not even number one or number two. I think it's something like Google's Chromecast and Amazon's Fire. And we can't forget Roku. Then you go to the car. Totally nascent market, and Microsoft and Google have already been operating there for a while. And then you've got the watch, right, Samsung and Motorola certainly churning those things out. So the way I see it. You know, if there's an up to be had, Apple's going down first. Well no. The difference though, between those companies that you named and Apple is that they don't have the brand that Apple has and that people are really willing to pay A ridiculous price for these Apple branded products because of, you know, how valuable that brand is and how much it means to them. Those other companies don't have that. So whatever market Apple moves into, they're always going to have these really great margins. That's a fair point. For one show that hasn't yet hit its peak, come to fortune. com for more Tech Debate.

With the tech giant's stock stalling after a rough week in China, Fortune's Andrew Nusca and Erin Griffith debate whether Apple's best days are behind it.

Has Apple peaked?

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