• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Coins2Day Crypto pricing data is provided by Binance.
NewslettersCoins2Day Crypto

Move over crypto—T-bills are the latest trend for young investors

By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
September 26, 2023, 9:39 AM ET
Americans bought government bonds at the start of the Civil War. T-bills are trendy again.
Americans bought government bonds at the start of the Civil War. T-bills are trendy again.Corbis via Getty Images

I caught up last week with Public.com, an app aimed at beginner investors that offers stocks, ETFs, and other assets along with social media features. Like its competitor Robinhood, Public was a beneficiary of the 2021 meme stock frenzy and offers a window into how younger people (for the most part) like to invest.

I asked the company about the current popularity of crypto, and learned Bitcoin has dropped from the second-most-popular asset on Public to the fourth, while Ethereum has slid all the way from third to 18th. This isn’t a huge surprise given the ongoing bear market. But what came as a surprise to me was what Public customers are buying instead: Treasury bills.

According to the company, boring old T-bills have been the most purchased asset on the platform since Public first offered them in March of this year. This was an eye-opener to me since I’ve always associated Treasuries with either professional bond traders, who sling large stacks of them, or with my late grandmother who grew up in the Great Depression and squirreled them away in a safety deposit box. It’s funny to picture novice investors—many of whom were YOLOing their way into GameStop shares two years ago—now buying the safest of bonds.

The appeal is not hard to understand. Right now, Public only offers one flavor of T-bill—the 26-week variety—but it currently offers a fine yield of 5.55%. That’s real money for a new generation of investors who came of age when bank accounts offered squat in the way of interest. Meanwhile, T-bills offer an added perk for those who live in places like New York or California since they are exempt from state and local income tax. And while buying the bonds on Public comes with a 0.05% monthly fee—something you don’t pay if you buy them directly—it lets users avoid tangling with a government website.

For Public, which has raised $300 million in investment capital, offering T-bills is an obvious win since they are popular with customers and, unlike the meme stock era, there is no risk of amateurs blowing themselves up by purchasing them.

The newfound popularity of T-bills, however, underscores the challenge facing the crypto sector as it anxiously awaits the next bull market. In the past, many people took a flyer on Ethereum or various new blockchains because they offered the hope of real yield. Sure, some of these projects might turn out to be a scam, but they offered huge potential upside at a time when bonds and bank accounts offered almost nothing. That’s no longer the case.

All of this means that the pressure on the crypto industry to deliver some real-world use cases is only going to grow. In the past, it was easy to talk up speculation as the first stage of something bigger, but that’s not going to work if there are far fewer buyers. It would be ironic indeed if the crypto revolution flounders because too many young investors decide they prefer to buy bonds from Uncle Sam instead.

Jeff John Roberts
[email protected]
@jeffjohnroberts

DECENTRALIZED NEWS

Coinbase registered with Spain’s central bank, a requisite for offering crypto services as the company implements the EU’s MiCa compliance requirements. (CoinDesk)

Hackers stole $200 million from the DeFi project Mixin Network after exploiting a third-party cloud vendor. (Bloomberg)

The SEC filed an objection to a plan by the bankrupt Celsius estate for Coinbase to act as a distribution agent, claiming it amounted to offering brokerage services. (Blockworks)

Microstrategy, the one-time cyber firm that became the world’s largest publicly traded holder of Bitcoin, has bought another $150 million of BTC since August. (Bloomberg)

A scandal involving social media influencers shilling for a fraudulent Hong Kong exchange is undermining the territory's plans to brand itself as a crypto mecca. (WSJ)

MEME O’ THE MOMENT

Stay classy. Crypto influencer BitBoy arrested by his Lambo:

This is the web version of Coins2Day Crypto, a daily newsletter. Sign up here to get it delivered free to your inbox.

About the Author
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Coins2Day, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
North America
Gates Foundation plans to give away $9 billion in 2026 to prepare for the 2045 closure while slashing hundreds of jobs
By Sydney LakeJanuary 23, 2026
2 days ago
placeholder alt text
Europe
Denmark offered to trade Greenland to the U.S. in 1910—and America thought it was crazy
By Steven Lamy and The ConversationJanuary 22, 2026
3 days ago
placeholder alt text
Personal Finance
Sweden abolished its wealth tax 20 years ago. Then it became a 'paradise for the super-rich'
By Miranda Sheild Johansson and The ConversationJanuary 22, 2026
3 days ago
placeholder alt text
C-Suite
Jamie Dimon’s reality check for ambitious workers: ‘There’s going to be a grunt part to every part of a job. Get over it’
By Jake AngeloJanuary 23, 2026
2 days ago
placeholder alt text
Politics
Latest deadly shooting by federal agents pushes government closer to shutdown as Trump claims Minnesota officials are 'inciting insurrection'
By Jason MaJanuary 24, 2026
16 hours ago
placeholder alt text
Success
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeJanuary 23, 2026
2 days ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Newsletters

NewslettersDonald Trump
President Donald Trump is acting like the CEO of USA Inc. Is it the strategy America needs?
By Alyson ShontellJanuary 24, 2026
1 day ago
NewslettersMPW Daily
Trinity Rodman is now the highest-paid player in women’s soccer. That’s a ‘game-changing moment’ for the growth of the sport
By Emma HinchliffeJanuary 23, 2026
2 days ago
A Huntington Bank branch in Troy, Michigan, U.S.
NewslettersCFO Daily
After 160 years, Huntington Bancshares is powering digital growth—by opening a branch almost every 2 weeks, says CFO
By Sheryl EstradaJanuary 23, 2026
2 days ago
NewslettersTerm Sheet
Demis Hassabis, and how AI just might wrangle our molecular universe
By Allie GarfinkleJanuary 23, 2026
2 days ago
NewslettersCoins2Day Tech
American TikTok is here
By Alexei OreskovicJanuary 23, 2026
2 days ago
NewslettersCEO Daily
The U.S. was ‘the operating system of the world,’ Scott Galloway says, but now ‘the American brand is chaos, corruption, and coercion’
By Diane Brady and Claire ZillmanJanuary 23, 2026
2 days ago