• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Coins2Day Crypto pricing data is provided by Binance.
NewslettersCoins2Day Crypto

Bitcoin hits $40,000, and some worry that could be a signal to scammers

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
December 4, 2023, 9:27 AM ET
Bitcoin is back.
Bitcoin is back.Future Publishing—Getty Images

Let the good times roll. After being stuck near the $38,000 mark for weeks, Bitcoin soared more than 5% on Sunday as it crossed $40,000 for the first time since April 2022. While this is still a ways from the currency’s all-time high, the return of $40,000 Bitcoin is a significant psychological milestone and has triggered a wave of digital backslapping on the echo chamber known as Crypto Twitter, where too many of us spend far too much time.

The glee over $40,000 was tempered by warnings, however. Some longtime crypto watchers warned the recent price action will bring about the full-blown return of the hucksters and scammers who made the industry so notorious in the past. Crypto journalist and Coins2Day alum David Z. Morris put it this way: “Hope you guys enjoyed chilling, once we cross $40k the normies will be back and things will get stupid and mostly bad again. If history teaches us anything, the enforcement actions of the past two years will mean exactly nothing because a whole new crop of morons will arrive.”

Morris wasn’t the only one making this observation. And it’s a fair concern since previous booms have gone like this: Bitcoin goes on a run, leading to buzz on social media, which pulls in a new crop of green investors, 95% of whom eschew any basic research as they try to get a piece of the new thing. It’s not long before a good number of them stray beyond the confines of Bitcoin, Ethereum, and the handful of other reputable cryptocurrencies and—egged on by financial predators—purchase an “up-and-coming” token instead. Months later they find themselves holding a near worthless pool of BARF tokens and cursing the gym trainer or YouTube guy (hey there, Lark!) who persuaded them to set their modest savings on fire in the first place.

I have no doubt these forces are already revving up and, if Bitcoin approaches its all-time high of nearly $69,000, the con artists will return en masse. But I’m not quite as cynical as Morris. Despite the here-we-go-again sensation, there are three reasons to think this latest crypto bull market will be less driven by scams than the previous ones.

The first is regulators. Unlike the booms of 2017 and 2021, when the SEC and others sleepwalked through mind-boggling frauds, the agencies are hovering like a bad-tempered hawk looking to shred anything that even smells like crypto. Second is the industry itself. Those left standing, including Coinbase and some of the better venture capitalists, are sick of being pilloried for the sins of the crooks in their midst—and just might be more forceful in denouncing the bad actors. Finally, after the myriad scams of the last go-round, many investors will have learned their lesson and only come back to crypto cautiously—if they come back at all.

“This time it’s different” is usually terrible investment advice (which this is not!), but there’s no denying the crypto industry is older and wiser, which has to count for something. Time will tell if crypto’s worst moments are in the past—or if a new crop of Sam Bankman-Frieds and Do Kwons wait in the wings.

Jeff John Roberts
[email protected]
@jeffjohnroberts

DECENTRALIZED NEWS

A federal judge rebuked the SEC in regard to a crypto investigation, asking the agency to explain why it shouldn't be sanctioned for apparently lying in a recent application for a temporary restraining order. (Coins2Day)

Circle  sent a letter strongly refuting allegations by Sens. Elizabeth Warren (D-Mass.) And Sherrod Brown (D-Ohio) that the company helped finance Hamas and that it has ties to shadowy billionaire Justin Sun. (Unchained)

A report points to a recent proliferation of NFT art and Bitcoin chatter in Williamsburg as a sign crypto sentiment is resurgent in the Brooklyn neighborhood. (Bloomberg)

Celsius announced a new scaled-down plan run by an outfit called US Bitcoin to manage its mining operations as part of its restructuring in bankruptcy. (WSJ)

In a Q&A, Franklin Templeton's CEO explained her firm's enthusiasm for blockchain technology, especially its potential to lower transaction costs. (Coins2Day)

MEME O’ THE MOMENT

Bitcoin $40K, LFG:

 

This is the web version of Coins2Day Crypto, a daily newsletter on the coins, companies, and people shaping the world of crypto. Sign up for free.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Coins2Day, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
North America
'I meant what I said in Davos': Carney says he really is planning a Canada split with the U.S. along with 12 new trade deals
By Rob Gillies and The Associated PressJanuary 28, 2026
2 days ago
placeholder alt text
Politics
The American taxpayer spent nearly half a billion dollars deploying federal troops to U.S. cities in 2025, CBO finds
By Nick LichtenbergJanuary 28, 2026
2 days ago
placeholder alt text
C-Suite
Jeff Bezos capped his Amazon salary at $80,000: ‘How could I possibly need more incentive?’
By Sydney LakeJanuary 28, 2026
2 days ago
placeholder alt text
C-Suite
Coins2Day 500 CEOs are no longer giving employees an A for effort. Now they want proof of impact
By Claire ZillmanJanuary 28, 2026
3 days ago
placeholder alt text
Investing
Jerome Powell got a direct question about the U.S. ‘losing credibility’ and the soaring price of gold and silver. He punted
By Eva RoytburgJanuary 29, 2026
1 day ago
placeholder alt text
Personal Finance
Current price of silver as of Thursday, January 29, 2026
By Joseph HostetlerJanuary 29, 2026
1 day ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Newsletters

NewslettersMPW Daily
The Netflix-Warner Bros. deal has Hollywood’s A-list scared for the future of movie theaters. The exec behind ‘The Housemaid’ says women are key to box office success
By Ellie AustinJanuary 30, 2026
6 hours ago
Businesswoman holding futuristic glass tablet with 2026 year and AI interface. Concept of artificial intelligence, digital innovation, future planning, and smart global business strategy.
NewslettersCFO Daily
Tech CFOs face a new challenge: Selling unprecedented capex as ‘disciplined’
By Sheryl EstradaJanuary 30, 2026
7 hours ago
Photo of Elon Musk
NewslettersTerm Sheet
$100 million-plus funding rounds used to be incredibly rare. Now, 40% of seed and Series A rounds are clearing that bar
By Allie GarfinkleJanuary 30, 2026
10 hours ago
NewslettersCoins2Day Tech
Apple delivers blowout earnings; gets bupkis
By Alexei OreskovicJanuary 30, 2026
10 hours ago
NewslettersCEO Daily
Inside Starbucks CEO Brian Niccol’s nascent turnaround plan—and why it’s working
By Phil WahbaJanuary 30, 2026
11 hours ago
NewslettersEye on AI
AI has made hacking cheap. That changes everything for business
By Sharon GoldmanJanuary 29, 2026
1 day ago