• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Coins2Day Crypto pricing data is provided by Binance.
NewslettersCoins2Day Crypto

Ethereum faces a moment of truth with latest crypto rally

By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
December 11, 2023, 10:42 AM ET
Ethereum
When it comes to market cap among cryptocurrencies, Ethereum trails only Bitcoin.Photo illustration by Jonathan Raa—NurPhoto via Getty Images

In early December, the sudden popularity of a new species of NFT called Buterin Cards led Ethereum gas fees—the cost to carry out a transaction on the blockchain—to briefly soar to around $10. Even though the fees soon fell back to around $1, the episode was an unpleasant reminder of earlier crypto booms when Ethereum became practically unusable just as it was soaring in popularity. This famously occurred with the arrival of an early NFT package known as Crypto Kitties in 2017, and with the massive speculative frenzy of the 2021 crypto bubble.

During those earlier episodes, Ethereum boosters begged for understanding since the blockchain, which was the first to popularize smart contracts, was still a new technology. The crypto world was largely understanding since growing pains for a project of this scale are inevitable, and due to the specific challenge of the “blockchain trilemma”—an axiom that says it is easy to build for two of the three qualities of speed, security, and decentralization but not all three. As we appear to be entering a new crypto bull market, though, it’s not clear if people will be as patient.

The frustration around gas fees is partly a financial one—no one likes to pay more than they expect. But it’s also rooted in a philosophical disconnect: The promise of Ethereum is that it’s supposed to be a cheaper and safer technology than the conventional financial system. The reality for many people who first try Ethereum, however, is that the proposed gas cost exceeds the cost of the underlying transaction.

I asked Paul Brody, an Ernst & Young executive who has written a well-reviewed book titled Ethereum for Business, to see if he is concerned that the blockchain’s ongoing gas headaches might mean it is running out of time to prove it is ready for primetime. He told me he is not, pointing to the flourishing layer-2 ecosystem, which lets users carry out the bulk of transactions on auxiliary blockchains like Optimism at a fraction of the cost. Those transactions are then bundled up and stamped on the main Ethereum blockchain, providing the same immutable record.

Layer-2 technology has indeed grown by leaps and bounds since 2021, spurred in part by Ethereum’s successful switch to a proof-of-stake model for its blockchain, and costs on the side chains are far lower. But as I pointed to Brody, the experience of using a layer-2 chain is still clumsy and complicated, and off-putting to nontechnical people.

Brody acknowledged that the L2 experience remains “absolutely horrible” but says this is only a temporary situation, and that it won’t be long until it becomes abstracted away with better designs. Meanwhile, he added that Ethereum remains the dominant smart contract for companies by an order of magnitude, and that this growth will only continue—a refutation of claims by Solana and other rivals that tout their lower gas costs as proof they can replace Ethereum.

For now, Brody appears right that Ethereum remains in the pole position when it comes to being the world’s go-to smart contract platform. That said, if the next crypto boom is once again defined by eye-popping Ethereum fees, patience will begin to run out.

Jeff John Roberts
[email protected]
@jeffjohnroberts

DECENTRALIZED NEWS

The SEC asked a Washington, D.C., court to incorporate admissions included in Binance's recent settlement with the DOJ, claiming they strengthen its ongoing case. (Bloomberg) 

Pudgy Penguins, a rare recent NFT success story that includes the sale of stuffed characters in Walmart, announced it will soon launch an interactive digital world. (CoinDesk)

In a possible sign of an effort to be more conciliatory with regulators, Tether says it is freezing the wallets of individuals sanctioned by U.S. Financial crimes watchdog OFAC. (The Block)

The departure of one-time fixtures of the crypto world like Sam Bankman-Fried and Changpeng Zhao has led some to see a "power vacuum at the top of the crypto industry." (NYT)

Bitcoin briefly fell 7% before clawing back some of those losses to sit around $42,000, a likely sign of traders taking profit in an overheated market. (Bloomberg)

MEME O’ THE MOMENT

Complaining about the price of gas:

 

This is the web version of Coins2Day Crypto, a daily newsletter on the coins, companies, and people shaping the world of crypto. Sign up for free.

About the Author
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Coins2Day, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Europe
Denmark offered to trade Greenland to the U.S. in 1910—and America thought it was crazy
By Steven Lamy and The ConversationJanuary 22, 2026
2 days ago
placeholder alt text
Personal Finance
Sweden abolished its wealth tax 20 years ago. Then it became a 'paradise for the super-rich'
By Miranda Sheild Johansson and The ConversationJanuary 22, 2026
2 days ago
placeholder alt text
North America
Gates Foundation plans to give away $9 billion in 2026 to prepare for the 2045 closure while slashing hundreds of jobs
By Sydney LakeJanuary 23, 2026
1 day ago
placeholder alt text
Economy
'Some form of crisis is almost inevitable': The $38 trillion national debt will soon be growing faster than the U.S. economy itself, watchdog warns
By Nick LichtenbergJanuary 22, 2026
2 days ago
placeholder alt text
Success
McDonald’s CEO shares tough love career advice he’d give Gen Z and young millennial workers: ‘No one cares about your career’
By Orianna Rosa RoyleJanuary 22, 2026
2 days ago
placeholder alt text
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergJanuary 22, 2026
2 days ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Newsletters

NewslettersDonald Trump
President Donald Trump is acting like the CEO of USA Inc. Is it the strategy America needs?
By Alyson ShontellJanuary 24, 2026
4 hours ago
NewslettersMPW Daily
Trinity Rodman is now the highest-paid player in women’s soccer. That’s a ‘game-changing moment’ for the growth of the sport
By Emma HinchliffeJanuary 23, 2026
1 day ago
A Huntington Bank branch in Troy, Michigan, U.S.
NewslettersCFO Daily
After 160 years, Huntington Bancshares is powering digital growth—by opening a branch almost every 2 weeks, says CFO
By Sheryl EstradaJanuary 23, 2026
1 day ago
NewslettersTerm Sheet
Demis Hassabis, and how AI just might wrangle our molecular universe
By Allie GarfinkleJanuary 23, 2026
1 day ago
NewslettersCoins2Day Tech
American TikTok is here
By Alexei OreskovicJanuary 23, 2026
1 day ago
NewslettersCEO Daily
The U.S. was ‘the operating system of the world,’ Scott Galloway says, but now ‘the American brand is chaos, corruption, and coercion’
By Diane Brady and Claire ZillmanJanuary 23, 2026
1 day ago