• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Coins2Day Crypto pricing data is provided by Binance.
NewslettersCoins2Day Crypto

Bitcoin’s $4.6 billion ETF debut was a success

By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
January 12, 2024, 11:48 AM ET
Blackrock iShares Bitcoin Trust ETF signage at the Nasdaq MarketSite in New York, NY.
Shares from BlackRock and nine other ETF issuers began trading on Thursday.Michael Nagle—Bloomberg/Getty Images

It took a decade of waiting, but Bitcoin finally got its ETF moment. On Thursday, shares from BlackRock and nine other ETF issuers began trading and so far it looks like the new product is a hit. The Wall Street Journal described the moment as a “monster start” for Bitcoin ETFs while Bloomberg wrote that the new shares “took Wall Street by storm.”

As proof of success, market watchers pointed out that $4.6 billion worth of Bitcoin ETF shares changed hands, suggesting demand for the product was both broad and deep. BlackRock’s fund alone saw over $1 billion of trading volume, which came close to being the biggest ETF debut in history, not far behind the $1.16 billion in volume that the firm’s “carbon transition” ETF notched on its first day in 2021.

The volume numbers are impressive, but there are also some caveats. One is that a good chunk of Thursday’s volume likely came as a result of outflows from Grayscale—which “uplisted” its off-brand trust shares into an ETF but is maintaining an outsize fee—and from the fact that BlackRock and others had pre-arranged “seed capital” for their new funds to goose initial demand. It will take a few weeks until we get a clear idea of whether the first-day enthusiasm for the new Bitcoin ETFs translates into long-term demand, including from retail investors. But, for now, it’s safe to say that the new products are not a bust.

Meanwhile, a few other storylines emerged. These included asset management giant Vanguard electing not to offer the ETFs on its platform because the company believes they are too risky. The decision carries a whiff of paternalism and, some may suspect, of sour grapes too since Vanguard—unlike BlackRock, Fidelity, and Franklin Templeton—did not spin up a Bitcoin ETF of its own. But as Vanguard has made similar decisions in the past over what it perceives as high-risk assets, its “no Bitcoin” policy is likely rooted in genuine, if misguided, concern for its customers.

Another emerging story is that, in the face-off between traditional finance firms and pure crypto players to offer Bitcoin ETFs, the former appear to have won out. As it turns out, claims of Bitcoin authenticity or whatever lost out to the huge liquidity and familiar brand name offered by BlackRock and others.

Finally, the launch of the ETFs has proved an occasion to reflect on what Bitcoin even stands for anymore. Some have noted it is ironic that a project that began as a rebellion to big banks and the government has gone mainstream in the form of Wall Street packaging. I think that’s beside the point though. If people want to exchange Bitcoin outside of the financial system, they absolutely can do it—and it’s cheaper to boot.

Thanks for reading, and please note Coins2Day Crypto will return to your inboxes on Tuesday after the MLK Day holiday.

Jeff John Roberts
[email protected]
@jeffjohnroberts

DECENTRALIZED NEWS

New York's Department of Financial Services stripped Genesis of its BitLicense as part of an $8 million settlement with the DCG subsidiary. (Coins2Day)

Circle filed for a confidential IPO after the stablecoin giant unsuccessfully tried to go public via a SPAC in 2022. (Reuters) 

Franklin Templeton, whose Bitcoin ETF attracted less interest than those of Fidelity or Vanguard, slashed its fee to 0.19%. (CoinDesk)

CoinShares exercised an option to buy the Bitcoin ETF business of rival Valkyrie following its soft debut on Thursday. (Bloomberg)

The share prices of Coinbase, MicroStrategy, and Bitcoin mining stocks all slumped on the day of the ETFs debut. (The Block)

MEME O’ THE MOMENT

The end of Grayscale arbitrage:

This is the web version of Coins2Day Crypto, a daily newsletter on the coins, companies, and people shaping the world of crypto. Sign up for free.

About the Author
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Coins2Day, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Europe
Denmark offered to trade Greenland to the U.S. in 1910—and America thought it was crazy
By Steven Lamy and The ConversationJanuary 22, 2026
2 days ago
placeholder alt text
Personal Finance
Sweden abolished its wealth tax 20 years ago. Then it became a 'paradise for the super-rich'
By Miranda Sheild Johansson and The ConversationJanuary 22, 2026
2 days ago
placeholder alt text
North America
Gates Foundation plans to give away $9 billion in 2026 to prepare for the 2045 closure while slashing hundreds of jobs
By Sydney LakeJanuary 23, 2026
1 day ago
placeholder alt text
Economy
'Some form of crisis is almost inevitable': The $38 trillion national debt will soon be growing faster than the U.S. economy itself, watchdog warns
By Nick LichtenbergJanuary 22, 2026
2 days ago
placeholder alt text
Success
McDonald’s CEO shares tough love career advice he’d give Gen Z and young millennial workers: ‘No one cares about your career’
By Orianna Rosa RoyleJanuary 22, 2026
2 days ago
placeholder alt text
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergJanuary 22, 2026
2 days ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Newsletters

NewslettersDonald Trump
President Donald Trump is acting like the CEO of USA Inc. Is it the strategy America needs?
By Alyson ShontellJanuary 24, 2026
4 hours ago
NewslettersMPW Daily
Trinity Rodman is now the highest-paid player in women’s soccer. That’s a ‘game-changing moment’ for the growth of the sport
By Emma HinchliffeJanuary 23, 2026
1 day ago
A Huntington Bank branch in Troy, Michigan, U.S.
NewslettersCFO Daily
After 160 years, Huntington Bancshares is powering digital growth—by opening a branch almost every 2 weeks, says CFO
By Sheryl EstradaJanuary 23, 2026
1 day ago
NewslettersTerm Sheet
Demis Hassabis, and how AI just might wrangle our molecular universe
By Allie GarfinkleJanuary 23, 2026
1 day ago
NewslettersCoins2Day Tech
American TikTok is here
By Alexei OreskovicJanuary 23, 2026
1 day ago
NewslettersCEO Daily
The U.S. was ‘the operating system of the world,’ Scott Galloway says, but now ‘the American brand is chaos, corruption, and coercion’
By Diane Brady and Claire ZillmanJanuary 23, 2026
1 day ago