• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Sports
Europe

Spanish soccer chief resigns after kissing female player on the lips: ‘What we saw was unacceptable’

By
Laura Millan Lombrana
Laura Millan Lombrana
,
Rodrigo Orihuela
Rodrigo Orihuela
and
Bloomberg
Bloomberg
Down Arrow Button Icon
By
Laura Millan Lombrana
Laura Millan Lombrana
,
Rodrigo Orihuela
Rodrigo Orihuela
and
Bloomberg
Bloomberg
Down Arrow Button Icon
September 10, 2023, 5:30 PM ET
Luis Rubiales.
Luis Rubiales.Oscar J. Barroso / AFP7 via Getty Images

Luis Rubiales finally caved in after days of intense pressure and will quit as head of Spain’s football federation following a scandal over kissing a female player on the lips after the team won the Women’s World Cup.

The move came three weeks after the 46-year-old, who is facing criminal charges in Spain, defiantly rejected calls to step aside, insisting that the player had consented to the kiss. The scandal soured celebrations over the nation’s first triumph in the tournament and highlighted gender inequality in both Spain and in the world’s most popular sport.

Rubiales told Piers Morgan in an interview that aired late Sunday that he would resign because “I cannot continue my work.” He said he made the decision after talking with his family and friends.

Following the Aug. 20 final in Australia, Rubiales held Jennifer Hermoso’s head in his hands and kissed her on the lips as she and other players received medals for winning the title. He said the player had consented, but Hermoso rejected his explanation as “categorically false” and said that no such conversation had taken place.

Just minutes after the incident on a live Instagram feed in the locker room, Spain’s top scorer told fellow players that she “didn’t like it.” Later, she disputed Rubiales’s claims and said she was the victim of “an impulse-driven sexist.” During the game, the country’s football chief was also seen grabbing his crotch as he celebrated a goal near Spain’s Queen Letizia and one of her daughters.

On Sept. 6, Hermoso filed a criminal complaint against Rubiales in Madrid, and two days later a Spanish prosecutor pressed charges against him.

The scandal had reached the political arena as Spain struggles to form a government following general elections on July 23. The current caretaker administration — a coalition of the Socialists and far-left groups — pledged to do its best to oust him. Victor Francos, Spain’s top sports official, called it the “Me Too” moment for football in the country.

Rubiales’s behavior is proof that “there is still a lot to be done in this country when it comes to gender equality and respect,” Prime Minister Pedro Sanchez said on Aug. 22. “What we saw was unacceptable.”

At a gathering of mostly-male Spanish football officials on Aug. 25, Rubiales surprised friends and foes by rejecting the pressure. He repeated five times that he would not resign. Many members applauded, including the female team’s coach Jorge Vilda.

But his efforts to undermine Hermoso triggered a wave of condemnation and turned public opinion against him. FIFA, the global governing body, suspended Rubiales on Aug. 26 for 90 days and the entire women’s squad refused to play again for Spain while he remained in his post. He was replaced by a caretaker president.

A global movement emerged to support Hermoso and her teammates. Outrage in social media coalesced around the phrase “se acabo” — which means “it’s over” — referring both to Rubiales and the broader issue of sexual harassment of women. In central Madrid, hundreds of people marched on Monday evening chanting “it’s not a peck, it’s aggression.”

Rubiales became increasingly isolated. Vilda and his counterpart on the men’s team subsequently condemned the behavior. And in a sharp turnaround from the cheering, after he was suspended by Fifa the heads of regional football associations demanded his resignation, calling Rubiales’s behavior “unacceptable.”

Spain has strict legislation on sexual consent, outlined in a highly controversial law known as “Only Yes Means Yes,” and legal repercussions may continue. Prosecutors last week filed charges against football chief Luis Rubiales for sexual assault and coercion for the kiss he gave player Jennifer Hermoso last month while celebrating the country’s Women’s World Cup win in Australia.

    — With assistance by Max Zimmerman

    Join us at the Coins2Day Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
    About the Authors
    By Laura Millan Lombrana
    See full bioRight Arrow Button Icon
    By Rodrigo Orihuela
    See full bioRight Arrow Button Icon
    By Bloomberg
    See full bioRight Arrow Button Icon

    Latest in

    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Coins2Day Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Coins2Day Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Coins2Day Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Coins2Day Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Coins2Day Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Coins2Day Editors
    October 20, 2025

    Most Popular

    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Coins2Day Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Coins2Day Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Coins2Day Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Coins2Day Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Coins2Day Editors
    October 20, 2025
    Finance
    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
    By Coins2Day Editors
    October 20, 2025
    Rankings
    • 100 Best Companies
    • Coins2Day 500
    • Global 500
    • Coins2Day 500 Europe
    • Most Powerful Women
    • Future 50
    • World’s Most Admired Companies
    • See All Rankings
    Sections
    • Finance
    • Leadership
    • Success
    • Tech
    • Asia
    • Europe
    • Environment
    • Coins2Day Crypto
    • Health
    • Retail
    • Lifestyle
    • Politics
    • Newsletters
    • Magazine
    • Features
    • Commentary
    • Mpw
    • CEO Initiative
    • Conferences
    • Personal Finance
    • Education
    Customer Support
    • Frequently Asked Questions
    • Customer Service Portal
    • Privacy Policy
    • Terms Of Use
    • Single Issues For Purchase
    • International Print
    Commercial Services
    • Advertising
    • Coins2Day Brand Studio
    • Coins2Day Analytics
    • Coins2Day Conferences
    • Business Development
    About Us
    • About Us
    • Editorial Calendar
    • Press Center
    • Work At Coins2Day
    • Diversity And Inclusion
    • Terms And Conditions
    • Site Map
    • Facebook icon
    • Twitter icon
    • LinkedIn icon
    • Instagram icon
    • Pinterest icon

    Most Popular

    placeholder alt text
    Big Tech
    The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
    By Sydney LakeFebruary 1, 2026
    23 hours ago
    placeholder alt text
    Economy
    'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
    By Eleanor PringleJanuary 31, 2026
    2 days ago
    placeholder alt text
    Future of Work
    Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
    By Marco Quiroz-GutierrezJanuary 31, 2026
    2 days ago
    placeholder alt text
    Success
    U.S. Olympic gold medalist went from $200,000-a-year sponsorship at 20 years old to $12-an-hour internship by 30
    By Orianna Rosa RoyleFebruary 1, 2026
    18 hours ago
    placeholder alt text
    Success
    Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
    By Preston ForeJanuary 31, 2026
    2 days ago
    placeholder alt text
    Energy
    Top energy expert says probability the U.S. will attack Iran soon is 75% as risk of major disruption to oil supply is priced in — 'this one is real'
    By Jason MaFebruary 1, 2026
    12 hours ago

    © 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
    FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


    Latest in

    Economyspace
    Singapore launches first space agency, joining a Southeast Asian race to tap a fast-growing space sector
    By Angelica AngFebruary 2, 2026
    1 hour ago
    Personal FinanceReal Estate
    Current ARM mortgage rates report for Feb. 2, 2026
    By Glen Luke FlanaganFebruary 2, 2026
    2 hours ago
    Personal FinanceReal Estate
    Current refi mortgage rates report for Feb. 2, 2026
    By Glen Luke FlanaganFebruary 2, 2026
    2 hours ago
    Personal Financemortgages
    Current mortgage rates report for Feb. 2, 2026
    By Glen Luke FlanaganFebruary 2, 2026
    2 hours ago
    PoliticsDonald Trump
    Kennedy Center to close for 2 years for renovations after a wave of canceled shows due to Trump adding his name to the building
    By Michelle L. Price and The Associated PressFebruary 1, 2026
    9 hours ago
    Real EstateHousing
    Trump’s plan to make housing affordable is faltering
    By Katy O'Donnell and BloombergFebruary 1, 2026
    10 hours ago