• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
RetailCrime
Europe

Supermarket boss says thieves are becoming more ‘sophisticated’ as losses from shoplifting exceed profits: ‘You sometimes fall over in shock to witness how creative people are’

Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
January 4, 2024, 7:38 AM ET
woman picking some goods from the shelf while out shopping for groceries at her local supermarket.
Middle-class shoplifters are becoming a particular problem for some retailers in Europe. Tom Werner—Getty Images

Shoplifters are fast becoming the biggest thorn in the side of retailers, with a Dutch supermarket adding its voice to a global clamor of chains sounding the alarm on spiking rates in crime.

Retail chain Jumbo is bracing to take a €100 million ($110 million) hit from shoplifting last year, exceeding an expected profit of around €80 million ($88 million), the group said Wednesday during its earnings release, NL Times reported via news agency ANP. 

That represents about 1% of the chain’s turnover for 2023, in what chief executive Ton van Veen described as “not a healthy situation.”

He called for politicians to address a swelling tide of shoplifting that is gripping major supermarkets amid a cost of living crisis and technological changes at checkouts.

Van Veen said his supermarket planned to up the presence of security guards at its 725 stores while increasing the use of camera surveillance.  

“We often catch people not scanning products, or not paying at the cash register,” van Veen told ANP.

“People are becoming increasingly sophisticated in not paying for products. You sometimes fall over in shock to witness how creative people are to take products without paying.”

The group’s CEO elaborated that most thefts go undetected, with a majority happening at its self-scanning checkout machines. He said the most stolen items included raw chicken breasts, meat, fish, toothpaste, and cosmetic products.

The chain reported a 7.3% rise in revenues to €11 billion ($12 billion) last year, per ANP.

The Dutch boss isn’t alone in his struggle. In November, consultancy Retail Economics found U.K. Retailers were likely to lose £7.9 billion ($10 billion) from theft over the previous 12 months; meanwhile, CapitalOne Shopping estimates that U.S. Stores lost $112 billion to shoplifting in 2023. 

The phenomenon has gotten so intense that Walmart built a police department substation in one of its stores in the low-income Atlanta neighborhood of Vine City as city officials tried to mitigate crime.

Tesla CEO Elon Musk also threw in his two cents in 2023 when he said America was going “full Joker” amid rising cases of shoplifting.

In September, Target said rampant theft had forced the U.S. Retail giant to shutter nine stores across the country after increased security failed to address the issue.

A middle-class crime

Major retailers have been sounding the alarm bells on a trend of shoplifting over the past few years—and their calls for help have only gotten louder over the past 12 months as inflation continues to fuel a cost of living crisis.

According to the chairman of one of the U.K.’s biggest chains, the trend has become something of a white-collar crime.

Archie Norman of Marks & Spencer said the middle class was responsible for a significant portion of theft in the company’s stores, as they willingly ignore items that fail to scan and take them anyway.   

Speaking to ANP, Jumbo CEO van Veen said stores in certain parts of the Netherlands and Belgium endured higher rates of shoplifting, but didn’t elaborate on the economic context of those locations.

However, not everyone is sympathetic to the apparent plight of retail giants that turn over billions in sales every year.

Many point out that retailers have been happy to scrimp on labor costs by replacing checkout employees with self-service machines without adequately staffing other areas to protect their products.

Indeed, the CEO of Dutch supermarket group Ahold Delhaize told Coins2Day that self-checkout was here to stay at his stores because the savings on labor costs outweighed the downsides from theft.

Other companies are doing away with self-checkout machines altogether.

However, one of the companies doing so, U.K. Upmarket retailer Booths, said it was doing so to improve the experience of its customers.

Join us at the Coins2Day Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Ryan Hogg
By Ryan HoggEurope News Reporter

Ryan Hogg was a Europe business reporter at Coins2Day.

See full bioRight Arrow Button Icon

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Retail

Workplace CultureWalmart
Walmart doubles down on health, giving 3,000 pharmacy workers a promotion and a raise up to 86%—with no college degree required
By Sydney LakeJanuary 29, 2026
48 minutes ago
RetailCoins2Day 500
How stroopwafels and saffron tiramisu fit into Starbucks’ plan to get to 40,000 stores around the world
By Phil WahbaJanuary 29, 2026
4 hours ago
Big TechRetail
Amazon is closing its futuristic Go and Fresh stores—showing logistics and tech aren’t enough to make old-school retail work
By Phil WahbaJanuary 29, 2026
12 hours ago
southwest
North AmericaAirline industry
50-year tradition of Southwest Airlines letting you choose your own seat comes to an end
By Rio Yamat and The Associated PressJanuary 28, 2026
1 day ago
hanrahan
CommentarySocial Media
How social media upended the 75-year-old playbook of big CPG
By Oisín HanrahanJanuary 28, 2026
1 day ago
RetailEurope CEO
The British retailer riding the wave of America’s always booming sneaker market
By Phil WahbaJanuary 27, 2026
2 days ago