• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
LifestyleFuture of Work
Europe

Gen Z employees who want to succeed in the age of AI should come to the office more, accounting giant U.K. boss says

Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
January 16, 2024, 7:52 AM ET
people chatting with each other
Young staff can succeed in their careers by being in the office more, PwC U.K. boss says.Thomas Barwick—Getty Images

As companies beckon employees back to the office, the debate over the productivity merits of in-person working intensifies. The discussion extends beyond traditional dynamics, with generative AI increasingly taking on tasks, particularly for early-career workers.

In this evolving landscape, PwC U.K.’s Chairman and Senior Partner, Kevin Ellis, suggests a strategy for success in the workplace: Increased office presence for younger employees.

“If you’re asking me my opinion on how you succeed in your career,” Ellis said in an interview at the World Economic Forum in Davos, Bloomberg reported Monday. “I’d be in the office four to five days a week.”

He noted that generative AI was taking on “tasks that in the past our more junior staff trained and cut their teeth on.” In the absence of such tasks to engage younger employees—many of whom are likely Gen Z (born between 1997 and 2012)—spending more days present in the office could help advance their careers, Ellis argued.    

“It’s a lot more face-to-face time being important and a lot more developing,” Ellis said. “So you have to get people in the office more working together.”

Ellis’s comments add to the sea of research that shows that bosses want their employees back in the office, with surveys showing that they’re more likely to be promoted or rewarded if they did so.

In the U.K., workers were spending more time in the office than they were working from home, according to a study published in October, pointing to how the tide has turned.

Still, employees seem to favor the option of working remotely, even if that means a pay cut in some cases.

Gen AI is becoming commonplace at work

As generative AI becomes more prominent in the workplace, more U.K. CEOs are investing in the technology to make sure they gain a competitive edge against rivals and tap into its opportunities. 

Company chiefs in Britain are implementing generative AI tools faster than their counterparts in the U.S. And elsewhere in Europe, a PwC survey of CEOs from 105 countries published Monday reveals.

“GenAI presents a ‘move or lose’ moment – implemented with care, it offers huge benefits for efficiency, competitiveness, and ultimately profitability,” Ellis said in the report.

Gen Z employees will be in the thick of this generative AI revolution as they enter the workforce or upskill to keep up with its development. 

The jury is still out on how the forces of productivity, demand for flexible work and generative AI play out in the workplace, but if all the stars align, it could foster creativity, make people better at their jobs and promote inclusivity.   

Join us at the Coins2Day Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Prarthana Prakash
By Prarthana PrakashEurope Business News Reporter
LinkedIn icon

Prarthana Prakash was a Europe business reporter at Coins2Day.

See full bioRight Arrow Button Icon

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
1 day ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
23 hours ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
20 hours ago
placeholder alt text
Success
Alexis Ohanian walked out of the LSAT 20 minutes in, went to a Waffle House, and decided he was 'gonna invent a career.' He founded Reddit
By Preston ForeJanuary 31, 2026
20 hours ago
placeholder alt text
Economy
Right before Trump named Warsh to lead the Fed, Powell seemed to respond to some of his biggest complaints about the central bank
By Jason MaJanuary 30, 2026
2 days ago
placeholder alt text
Personal Finance
Current price of silver as of Friday, January 30, 2026
By Joseph HostetlerJanuary 30, 2026
2 days ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Lifestyle

Several pictures of people receiving medical treatments including a facelift and oxygen therapy.
HealthSuper Bowl
Hims and Hers Super Bowl ad highlights ‘uncomfortable truth’ about elite healthcare for the rich and ‘broken’ system for the rest
By Jacqueline MunisFebruary 1, 2026
2 hours ago
Travel & LeisureLas Vegas
Old-school Las Vegas buffets with cheap eats are disappearing, replaced by ‘luxury’ options, trendy food halls, and celebrity chef restaurants
By Jessica Hill and The Associated PressJanuary 31, 2026
17 hours ago
o'hara
Arts & EntertainmentObituary
How Catherine O’Hara went from Gilda Radner’s understudy to cultural icon with her own language as Moira Rose
By Lindsey Bahr and The Associated PressJanuary 31, 2026
20 hours ago
phil
LawHolidays
‘But seriously, this is not a serious thing’: Groundhog Day made Punxsutawney famous but locals have perspective
By Mark Scolforo and The Associated PressJanuary 31, 2026
20 hours ago
Netflix
Big TechMarkets
Netflix may be turning into an ‘entertainment giant,’ but its stock looks like ‘dead money’ to investors
By Nick LichtenbergJanuary 31, 2026
22 hours ago
Gamestop
Big TechGameStop
Five years after the short squeeze, GameStop’s CEO is betting on a ‘genius or totally foolish’ $100 billion-plus acquisition
By Jake AngeloJanuary 30, 2026
2 days ago