• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Tech
Europe

MG’s lifetime battery warranty isn’t the holy grail for boosting EV ownership—yet

By
James Morris
James Morris
Down Arrow Button Icon
By
James Morris
James Morris
Down Arrow Button Icon
July 29, 2024, 1:00 AM ET
MGCybersterJune2024Edit-49
MG is best known for its two-seater sportscars, particularly the MGB from the 1960s and 1970s.Courtesy MG Motor UK

Chinese-owned formerly British car brand MG has announced a surprising new battery warranty. It’s not just a few more years, but for the lifetime of the vehicle and unlimited miles. 

Recommended Video

This has the potential to change the way consumers view EVs, tackling one of the main fears they have about needing an expensive battery replacement after a few years of ownership.

The new guarantee is currently only available in Thailand and relates to four models – the MG4, MG Cyberster, and MG MAXUS 7 and 9. There’s no statement about the minimum capacity required below which replacement is mandated, and MG hasn’t said when or if the warranty will be rolled out into other regions. But it is industry practice to try out new features in a small market to assess impact before wider execution.

MG is a famous British brand that is just turning 100 years old this year, a milestone it recently celebrated at the Goodwood Festival of Speed. The company is best known for its two-seater sportscars, particularly the MGB from the 1960s and 1970s. 

However, it fell on hard times as part of MG Rover, which went into administration in 2005. It is now part of massive Chinese automaker SAIC Motor, the largest vehicle manufacturer in China, producing over five million units in 2023. SAIC is owned by the Chinese state.

Lithium-Ion battery technology is capable of around 1,000 charge-discharge cycles before it starts to lose capacity…

The lifetime warranty, albeit a small step so far, has significant implications. Battery durability is one of the many things that those concerned about the trend toward electrification are most worried about. Unsurprisingly, most consumers’ frame of reference is smartphones, which have batteries that go rapidly downhill after three or four years of use.

This is because people charge their phones every day, and sometimes even more often. Lithium-Ion battery technology is capable of around 1,000 charge-discharge cycles before it starts to lose capacity, and as it approaches 1,500 cycles, it is likely to be considerably depleted and need replacement. With daily charging, that’s around three years of use.

However, this is not the usual regime for an EV. The average American driver travels about 40 miles a day, and in the U.K. It’s half that. Almost all mainstream EVs now offer at least 200 miles of WLTP-rated range, and many deliver more than 300. That means the cars won’t need to be charged, on average, at least every five days in the US and ten days in the UK. So those 1,000 battery charging cycles will theoretically last more than a decade.

There is also battery technology increasingly being deployed that is much more durable. Another Chinese firm, BYD, uses Lithium Iron Phosphate (LFP) chemistry for its Blade battery, deployed in the road vehicles it sells in Europe. This promises 5,000 charge-discharge cycles, three to four times as many as traditional Lithium-Ion batteries. MG also uses LFP batteries for some of its vehicles. As an added bonus, LFP chemistry doesn’t contain cobalt and has a better safety record too. 

While MG’s lifetime battery warranty announcement is a bold move, it’s not as audacious as it looks. Most manufacturers already guarantee their EV batteries for eight years, usually for 70% capacity. This wouldn’t happen if they expected most of their packs to last less than this, otherwise they would be saddling themselves with a potentially bankrupting replacement bill. So the warranty is more like evidence that, now we have more experience of the EV market, battery replacement just isn’t happening with the frequency some expected.

Then, of course, there are all the other concerns that drivers have over electric vehicles, such as the range on a single charge, charging speed, and their purchase cost, to name just a few. There’s a lot more for EV makers to contend with before the general public is comfortable with electrification going mainstream. But a manufacturer having the confidence to guarantee their batteries for life is at least a step in the right direction.

Join us at the Coins2Day Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By James Morris
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
1 day ago
placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
2 days ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
2 days ago
placeholder alt text
Big Tech
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to 'cure or prevent all disease'
By Sydney LakeFebruary 1, 2026
15 hours ago
placeholder alt text
Success
U.S. Olympic gold medalist went from $200,000-a-year sponsorship at 20 years old to $12-an-hour internship by 30
By Orianna Rosa RoyleFebruary 1, 2026
10 hours ago
placeholder alt text
Economy
Meet the first CEO of the IRS: A Jamie Dimon protégé facing a $5 trillion test this tax season
By Shawn TullyJanuary 31, 2026
2 days ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

Startups & Ventureautonomy
Waymo seeking about $16 billion near $110 billion valuation
By Edward Ludlow, Aaron Kirchfeld and BloombergFebruary 1, 2026
2 hours ago
AIspace
SpaceX seeks FCC nod to build data center constellation in space
By Sana Pashankar, Loren Grush and BloombergFebruary 1, 2026
2 hours ago
dewar
CommentaryLeadership
The AI adoption story is haunted by fear as today’s efficiency programs look like tomorrow’s job cuts. Leaders need to win workers’ trust
By Carolyn DewarFebruary 1, 2026
12 hours ago
trader
Investingbubble
‘We’re not in a bubble yet’ because only 3 out of 4 conditions are met, top economist says. Cue the OpenAI IPO
By Nick LichtenbergFebruary 1, 2026
13 hours ago
Big TechMark Zuckerberg
The Chan Zuckerberg Initiative cut 70 jobs as the Meta CEO’s philanthropy goes all in on mission to ‘cure or prevent all disease’
By Sydney LakeFebruary 1, 2026
15 hours ago
The founder and CEO of $1.25 billion AI identity verification platform Incode, Ricardo Amper
SuccessGen Z
CEO of $1.25 billion AI company says he hires Gen Z because they’re ‘less biased’ than older generations—too much knowledge is actually bad, he warns
By Emma BurleighFebruary 1, 2026
16 hours ago