• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
HealthNovo Nordisk
Europe

Novo Nordisk CEO takes aim at U.S. healthcare as he defends Ozempic pricing to Bernie Sanders

Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
September 24, 2024, 9:00 AM ET
Lars Fruergaard Jorgensen, chief executive officer Novo Nordisk A/S, during an interview at the company's headquarters in Bagsvaerd, Denmark, on Monday, June 12, 2023.
Novo Nordisk has faced pressure from Bernie Sanders over its pricing of Ozempic in the U.S.Carsten Snejbjerg/Bloomberg via Getty Images

Novo Nordisk’s meteoric rise has been met with a wave of ringing endorsements from customers who have seen years of struggles with obesity solved in a flash with the help of Ozempic and Wegovy. At least, that’s the opinion of those who can afford or even access the pricey drugs.

Recommended Video

Novo Nordisk CEO Lars Fruergaard Jørgensen called out Americans’ struggles to navigate the “complex U.S. Healthcare system” and that “no company alone could solve such vast and complicated policy challenges,” defending the price of his weight loss-aiding drugs that vastly outstrip prices in Europe and the U.K.

Jørgensen was on the offensive on Tuesday after challenges from Bernie Sanders, who in May urged Novo Nordisk to “help the American people” by reducing its profit ambitions to faster address a diabetes and obesity epidemic in the U.S.

Jørgensen goes on the offensive

GLP-1 drugs have historically been used to treat type 2 diabetes, but in the last few years, they have exploded in popularity for their ability to induce dramatic weight loss.

Novo Nordisk, which makes Ozempic, Wegovy, and Semaglutide, has increased in value by more than 240% since the start of 2021, while annual sales rose by 65% between 2021 and 2023. 

The pharmaceutical group’s market value eclipsed the annual GDP of its native Denmark last year, and policymakers regularly name-check Novo, noting the group’s influence on the country’s financial system. Its drugs are also regarded as a genuine silver bullet to addressing a long-running obesity crisis in the Western world.

However, that growing hype, particularly in the U.S., has invited scrutiny from lawmakers. 

Jørgensen volunteered to testify before the Senate Committee on Health, Education, Labor, and Pensions (HELP) on Novo’s pricing disparity in the U.S. After facing criticism from senators, including HELP chair Bernie Sanders. The committee initially planned to force its president, Doug Langa, to testify before Jørgensen volunteered.

Consumers in the States face paying orders of magnitude more for Ozempic and Wegovy than people in the U.K. And the rest of Europe. Wegovy’s over-the-counter price, for example, is 1,300% more expensive in the U.S. Than in the U.K.

In written testimony, however, Jørgensen said 90% of U.S. Patients with healthcare coverage were paying less than $50 per month for Ozempic and Wegovy. He added that Ozempic is covered by 99% of commercial plans and Medicare and Medicaid in all 50 States. 

Wegovy is covered by 50% of commercial plans and in 20 Medicaid states, leaving considerable affordability gaps. 

“However, the complexities of the system unfortunately reduce access and affordability for many Americans,” Jørgensen said. “We are eager to work with this Committee to address these systemic issues so that everyone who can benefit from our medicines is able to get them.” 

Giving oral testimony to the Sanders-led HELP committee, Jørgensen said: “You have said that our amazing medicines can’t help patients if they can’t afford them. That is true. It is also true that the true value of Ozempic and Wegovy can only be realized if patients can access them. Patients need both affordability and access.”

Jørgensen’s testimony was months in the making, and tensions were fomented in the interim following inflammatory rhetoric by Bernie Sanders and other U.S. Politicians.

Sanders blasted Novo Nordisk after a HELP Committee investigation found the Danish giant was charging Americans $1,349 for a month’s supply of Wegovy while people in the U.K. Were being charged just $92.

“The American people are sick and tired of being ripped off by giant pharmaceutical companies who make huge profits every year while charging us outrageous prices,” Sanders said in June.

“It’s obvious. It’s simple. We want Novo Nordisk to stop ripping off the American people and charging us prices that are far higher than they charge in other countries.”

In Jørgensen’s comments to the committee, he was keen to put into perspective Novo’s contribution to obesity reduction in the U.S. Compared with the public sector.

The Novo CEO noted that his company spent $4.2 billion on diabetes and obesity research and development last year, 50% more than the U.S.’s leading research body, the National Institutes for Health.

The group has committed to expanding its production capacity in the U.S., a response to demand outstripping supply of GLP-1s after consumers began buying up stock in the wake of the drugs’ weight loss revelations.

The Novo boss highlighted his group’s pledge to spend $30 billion to expand production capacity worldwide.

Jørgensen added in his written testimony that Ozempic would be eligible for price negotiations with customers, including Medicare, from next year.

This, Jørgensen said, would likely bring down the price of Ozempic. He noted that the net price of Ozempic—the price Novo Nordisk is paid for its medicines—has declined by 40% since its introduction to the U.S. In 2018.

Join us at the Coins2Day Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
Ryan Hogg
By Ryan HoggEurope News Reporter

Ryan Hogg was a Europe business reporter at Coins2Day.

See full bioRight Arrow Button Icon

Latest in Health

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
'I just don't have a good feeling about this': Top economist Claudia Sahm says the economy quietly shifted and everyone's now looking at the wrong alarm
By Eleanor PringleJanuary 31, 2026
1 day ago
placeholder alt text
Success
Ryan Serhant starts work at 4:30 a.m.—he says most people don’t achieve their dreams because ‘what they really want is just to be lazy’
By Preston ForeJanuary 31, 2026
20 hours ago
placeholder alt text
Future of Work
Ford CEO has 5,000 open mechanic jobs with up to 6-figure salaries from the shortage of manually skilled workers: 'We are in trouble in our country'
By Marco Quiroz-GutierrezJanuary 31, 2026
18 hours ago
placeholder alt text
Success
Alexis Ohanian walked out of the LSAT 20 minutes in, went to a Waffle House, and decided he was 'gonna invent a career.' He founded Reddit
By Preston ForeJanuary 31, 2026
18 hours ago
placeholder alt text
Economy
Right before Trump named Warsh to lead the Fed, Powell seemed to respond to some of his biggest complaints about the central bank
By Jason MaJanuary 30, 2026
2 days ago
placeholder alt text
AI
Top engineers at Anthropic, OpenAI say AI now writes 100% of their code—with big implications for the future of software development jobs
By Beatrice NolanJanuary 29, 2026
3 days ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Health

Healthsleep
9 Best Mattresses for Couples in 2026: Tested and Reviewed
By Christina SnyderJanuary 30, 2026
2 days ago
Healthoutdoor and sporting goods
5 Best Sauna Blankets of 2026: Tested by Recovery Experts
By Christina SnyderJanuary 30, 2026
2 days ago
A person laying on a bed in a store.
Healthmattresses
How to Choose a Mattress: The Ultimate Guide
By Jessica RendallJanuary 30, 2026
2 days ago
HealthScience
As billionaires chase immortality, this startup cofounded by a Harvard genetics professor gets FDA approval for the first partial de-aging human trial
By Marco Quiroz-GutierrezJanuary 30, 2026
2 days ago
C-SuiteCoins2Day 500: Titans and Disruptors of Industry
Pfizer CEO says he used ‘emotional blackmail’ to get employees to achieve impossible goals during COVID-19
By Eva RoytburgJanuary 29, 2026
2 days ago
man
HealthHealth
Life is actually getting better—and longer—for Americans, despite everything you read in the news
By Mike Stobbe and The Associated PressJanuary 29, 2026
3 days ago