• Home
  • Latest
  • Coins2Day 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
TechU.K.
Europe

U.K. regulator launches second ‘strategic market status’ probe, targeting Apple and Google’s smartphone dominance

By
AFP
AFP
Down Arrow Button Icon
By
AFP
AFP
Down Arrow Button Icon
January 23, 2025, 9:32 AM ET
Competition and Markets Authority chief executive Sarah Cardell.
Competition and Markets Authority chief executive Sarah Cardell.Betty Laura Zapata/Bloomberg via Getty Images

Britain on Thursday opened investigations into the competitiveness of technology used by US giants Apple and Google in mobile devices.

Recommended Video

The Competition and Markets Authority said its “strategic market status” investigations would assess “mobile ecosystems” that include operating systems, app stores and browsers.

Apple and Google said they would work alongside the CMA, insisting that they support choice in the market.

The regulator’s chief executive Sarah Cardell said “more competitive mobile ecosystems could foster new innovations and new opportunities across a range of services that millions of people use”.

The regulator added in a statement that it would reach decisions on its investigations by the end of October.

The CMA noted that “virtually all mobile devices sold in the UK are pre-installed with either” Apple’s iOS operating system or Google’s Android.

In addition, their “app stores and browsers have either exclusive or leading positions on their platforms compared to alternative products and services”.

“This means Apple and Google are also able to exert considerable influence over much of the content, services and technological development provided on a mobile device,” it said.

The CMA announcement comes after it launched last week an investigation into Google’s dominant position in the search engine market and its impacts on consumers and businesses.

Britain’s Labour government this week appointed a former top executive at online titan Amazon to be the CMA’s interim chair, hoping the appointment will help drive economic growth.

While competition watchdogs around the world are heavily focused on probing technology giants, the UK government believes too much regulation is hampering economic expansion.

The appointment of Doug Gurr, former country manager of Amazon UK and president of Amazon China, to steer the CMA comes after his predecessor, Marcus Bokkerink, was reportedly ousted for not focussing enough on growth.

‘Work constructively’

Google said it would “work constructively” with the CMA over its latest investigation.

The company will also “pursue outcomes that avoid stifling choice and opportunity for consumers and businesses, and avoid exposing users to new security and privacy risks”, said Oliver Bethell, senior Google director for competition.

“In doing so, we will underline our commitment to a pro-innovation, evidence-based regulatory regime that enables continued investment and UK growth,” he said.

Apple said it “believes in thriving and dynamic markets where innovation can flourish”.

It added in a statement Thursday that “In the UK alone, the iOS app economy supports hundreds of thousands of jobs and makes it possible for developers big and small to reach users on a trusted platform.”

“We will continue to engage constructively with the CMA as their work on this matter progresses.”

The CMA noted that 94 percent of people in Britain over 16 years old, or about 56 million consumers, have access to a smartphone on which they spend an average of three hours per day.

“Almost 15,000 businesses are involved in the development of apps used on mobile devices in the UK, and the total UK revenue for app development is estimated to be around £28 billion ($35 billion),” the regulator said.

The Labour government, led by Prime Minister Keir Starmer, has struggled to boost the economy since coming to power in July.

The latest official data showed Britain’s gross domestic product rebounded less than expected in November at just 0.1 percent.

An inaugural budget from finance minister Rachel Reeves in October included tax rises for businesses, a decision some analysts see as a cause of Britain’s stalled economy.

Join us at the Coins2Day Workplace Innovation Summit May 19–20, 2026, in Atlanta. The next era of workplace innovation is here—and the old playbook is being rewritten. At this exclusive, high-energy event, the world’s most innovative leaders will convene to explore how AI, humanity, and strategy converge to redefine, again, the future of work. Register now.
About the Author
By AFP
See full bioRight Arrow Button Icon

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Coins2Day Editors
October 20, 2025
Rankings
  • 100 Best Companies
  • Coins2Day 500
  • Global 500
  • Coins2Day 500 Europe
  • Most Powerful Women
  • Future 50
  • World’s Most Admired Companies
  • See All Rankings
Sections
  • Finance
  • Leadership
  • Success
  • Tech
  • Asia
  • Europe
  • Environment
  • Coins2Day Crypto
  • Health
  • Retail
  • Lifestyle
  • Politics
  • Newsletters
  • Magazine
  • Features
  • Commentary
  • Mpw
  • CEO Initiative
  • Conferences
  • Personal Finance
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Terms Of Use
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Coins2Day Brand Studio
  • Coins2Day Analytics
  • Coins2Day Conferences
  • Business Development
About Us
  • About Us
  • Editorial Calendar
  • Press Center
  • Work At Coins2Day
  • Diversity And Inclusion
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Most Popular

placeholder alt text
Economy
'Some form of crisis is almost inevitable': The $38 trillion national debt will soon be growing faster than the U.S. economy itself, watchdog warns
By Nick LichtenbergJanuary 22, 2026
1 day ago
placeholder alt text
Europe
Denmark offered to trade Greenland to the U.S. in 1910—and America thought it was crazy
By Steven Lamy and The ConversationJanuary 22, 2026
1 day ago
placeholder alt text
Energy
Elon Musk warns the U.S. could soon be producing more chips than we can turn on. And China doesn’t have the same issue
By Sasha RogelbergJanuary 22, 2026
1 day ago
placeholder alt text
Politics
Jamie Dimon tells Davos: ‘You didn’t do a particularly good job making the world a better place’
By Eleanor PringleJanuary 21, 2026
2 days ago
placeholder alt text
Success
McDonald’s CEO shares tough love career advice he’d give Gen Z and young millennial workers: ‘No one cares about your career’
By Orianna Rosa RoyleJanuary 22, 2026
1 day ago
placeholder alt text
Success
Nvidia CEO Jensen Huang says ‘a lot’ of six-figure jobs in plumbing and construction are about to be unlocked because someone needs to build all these new AI centers
By Preston ForeJanuary 21, 2026
2 days ago

© 2026 Coins2Day Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy | CA Notice at Collection and Privacy Notice | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Coins2Day Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.


Latest in Tech

RetailWeather and forecasting
How Walmart is using AI to reroute essential supplies ahead of Winter Storm Fern
By Alex Vuocolo and Retail BrewJanuary 23, 2026
4 hours ago
trump speaks at davos
CryptoCryptocurrency
From Trump to Brian Armstrong to CZ, crypto was in the Davos spotlight like never before
By Carlos GarciaJanuary 23, 2026
7 hours ago
AICoding
Cursor used a swarm of AI agents powered by OpenAI to build and run a web browser for a week—with no human help. Here’s why developers are buzzing
By Sharon GoldmanJanuary 23, 2026
7 hours ago
Steve Jobs, Steve Wozniak, and Ronald Wayne's signatures on the bottom of Apple's founding contract.
SuccessWealth
Apple cofounder Ronald Wayne sold his 10% stake for $800 in 1976—today it’d be worth up to $400 billion
By Preston ForeJanuary 23, 2026
8 hours ago
amodei
AIDavos
CEOs at Davos were split on how bad the AI job wipeout will be
By Alyson ShontellJanuary 23, 2026
8 hours ago
InnovationJobs
‘Wake up, AI is for real.’ IMF chief warns of an AI ‘tsunami’ coming for young people and entry-level jobs
By Tristan BoveJanuary 23, 2026
9 hours ago