athlete sponsorships

College athletes in Utah will need school approval of any marketing partnerships—and alcohol and tobacco products are off-limits
Finance

College athletes in Utah will need school approval of any marketing partnerships—and alcohol and tobacco products are off-limits

By Hannah Schoenbaum and The Associated Press
March 2, 2024
After a ‘disrespectful’ exit from Nike during her pregnancy, America’s record Olympian has found home with Athleta: ‘They’re like my big sister’
Conferences

After a ‘disrespectful’ exit from Nike during her pregnancy, America’s record Olympian has found home with Athleta: ‘They’re like my big sister’

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November 16, 2022
College football’s chase for TV money is dismantling century-old NCAA rivalries. ‘It’s all about money’
Lifestyle

College football’s chase for TV money is dismantling century-old NCAA rivalries. ‘It’s all about money’

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July 11, 2022
High School Endorsement Deals
Finance

Endorsement deals trickle down from NCAA to high school sports

By Mark Gillispie and The Associated Press
May 9, 2022
Cristiano Ronaldo

Coca-Cola loses $4 billion in market value after Cristiano Ronaldo shuns Coke

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June 16, 2021
ITALY-CHARITY-GALA-DJOKOVIC
MPW

Why Serena Williams’ Pregnancy Will Probably Boost Her Corporate Sponsorship Deals

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April 20, 2017
SWIMMING-OLY-2016-RIO

Olympics #LochteGate Means Lesser-Known Swimmers May Miss Their Pay Day

By
August 20, 2016
Rio 2016 swimming
Retail

Why Nike Isn’t “Losing” The Olympics

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August 20, 2016
Beijing's Ultras A Part Of Growing Football Culture In China
International

In China’s Quest to Conquer World Soccer, Fans Are Feeling Left Behind

By Reuters and Michelle Toh
July 25, 2016
Maria Sharapova and Nike Unveil New Performance Designs For Her U.S. Open Title Defence

Nike Is Hinting That Maria Sharapova Could Return to the Fold

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March 17, 2016
GOLF-US-MASTERS-ROUND4-FINAL
Retail

Why Jordan Spieth’s U.S. Open win was huge for Under Armour

By
June 22, 2015

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