baby boomers

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Mauro Guillen's 'The Perennials'
Success

Why the ‘navel-gazing’ marketing industry has fallen for the trap of targeting 29-year-olds—and older ‘perennials’ are the key to booming sales

By
August 21, 2023
Woman looking out of window into her reflection
Personal Finance

Millennials are so worried about their finances that they’re falling into a depression

By
August 16, 2023
Portrait of senior man in front of home
Finance

Baby boomer housing wealth totals $18 trillion—more than triple the amount owned by millennials

By
August 15, 2023
All boomers need to feel ‘wealthy’ is financial security. The bar is way higher for Gen Z
Personal Finance

All boomers need to feel ‘wealthy’ is financial security. The bar is way higher for Gen Z

By
August 13, 2023
Ray Dalio
Finance

Billionaire Ray Dalio says the $73 trillion great wealth transfer isn’t just from boomers to millennials—it’s from the government to you and me

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August 4, 2023
The hottest temperatures in 100,000 years haven’t changed bosses’ thoughts on wearing shorts to the office (they’re against it)
Success

The hottest temperatures in 100,000 years haven’t changed bosses’ thoughts on wearing shorts to the office (they’re against it)

By
July 24, 2023
Neil Howe
Success

The creator of ‘generational research’ on why Taylor Swift is the ‘iconic’ millennial, Gen X is aging gracefully—and Gen Z sees through all of it

By
July 22, 2023
Boomers’ $72 trillion Great Wealth Transfer to millennials will probably come with some strings attached
Personal Finance

Boomers’ $72 trillion Great Wealth Transfer to millennials will probably come with some strings attached

By
July 21, 2023
The trade-off for a longer life is a longer career—massive consulting firm Bain says 150 million jobs will go to older workers over the next decade
Success

The trade-off for a longer life is a longer career—massive consulting firm Bain says 150 million jobs will go to older workers over the next decade

By
July 20, 2023
Taylor Swift
Success

The man who named the millennial generation 32 years ago returns to find them full of FOMO, riddled with fears—and a lot like their icon Taylor Swift

By
July 18, 2023
woman at deks
Personal Finance

Americans think they need to earn $233,000 to live comfortably, and twice that to be rich

By
July 9, 2023
There’s a $75 trillion reason the economy won’t crash into a recession, top economist says: Baby boomers’ pent-up net worth
Finance

There’s a $75 trillion reason the economy won’t crash into a recession, top economist says: Baby boomers’ pent-up net worth

By
June 29, 2023
Senior woman resting outdoors at sunset, caravan trip holiday.
Personal Finance

Gen X is ‘generation anxious’ about retirement—they think they need at least $1.5 million to make a go of it

By
June 22, 2023
Keanu Reeves
Success

Meet the typical Coins2Day 500 CEO: A total Gen Xer. Basically Keanu Reeves

By
June 8, 2023
Housing economist breaks down why millennials are losing out to boomers as top buyers of homes on the market
Personal Finance

Housing economist breaks down why millennials are losing out to boomers as top buyers of homes on the market

By
May 20, 2023

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