baby boomers

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A woman holds a medicine bottle while reading instructions.
Health

Gen Z’s expensive drug habit: More want brand-name meds that are 79% more expensive

By
February 15, 2025
Happy young caucasian couple young women holding house apartment keys, taking selfie
Lifestyle

56% of Gen Z homeowners have renovation plans for 2025, vs. just 32% of baby boomers

By Kathy Owen and The Associated Press
February 14, 2025
Young Gen Z workers happy at office.
Success

Gen Z is rejecting Boomer work rules in 5 key ways that will help them win at work

By
February 14, 2025
The boomer housing crisis is pacing to get even worse: ‘We’ve never had a population pyramid that looks like this’
Success

The boomer housing crisis is pacing to get even worse: ‘We’ve never had a population pyramid that looks like this’

By
February 12, 2025
Senior man standing by convertible car outside house
Success

Gen Z are over having their work ethic questioned: ‘Most boomers don’t know what it’s like to work 40+ hours a week and still not be able to afford a house’

By
February 3, 2025
Forget millennials: Baby boomers may soon be the biggest players in the self-care economy 
Aging Well

Forget millennials: Baby boomers may soon be the biggest players in the self-care economy 

By
January 31, 2025
Portrait of a woman shopping with shopping bag
Success

Forget the Great Wealth Transfer—Boomers and Gen X are saving the luxury market with fancy hotel stays and shopping sprees

By
January 29, 2025
The ‘caregiving cliff’ is imperiling the careers and well-being of U.S. employees as boomers age—with big implications for employers
Commentary

The ‘caregiving cliff’ is imperiling the careers and well-being of U.S. employees as boomers age—with big implications for employers

By
January 28, 2025
Businesspeople talking - including a trans man using tablet
Success

Gen Z really are the hardest to work with—even managers of their own generation say they’re difficult. Instead bosses plan to hire more of their millennial counterparts

By
January 22, 2025
Meet the Gen Zers who launched their side hustles before even starting high school—now they’re making a fortune as their own bosses
Magazine

Meet the Gen Zers who launched their side hustles before even starting high school—now they’re making a fortune as their own bosses

By
January 22, 2025
A young person looking downhearted at work.
Success

Gen Z are more depressed and isolated than their coworkers—and feel less successful than other generations did at their age, according to new report

By
January 21, 2025
Young woman at work looking over her shoulder
Success

Workers are becoming increasingly secretive at work—and Gen Z is the most likely to hide parts of themselves

By
January 21, 2025
A man sitting at a table looking bored
Success

Former UBS director says FIRE isn’t worth it because ‘you’ll get bored very quickly’

By
January 16, 2025
Woman with dog at dog store.
Success

Gen Z are becoming pet parents because they can’t afford human babies—now veterinarian is one of the hottest jobs of 2025, says Indeed

By
January 14, 2025
Multigenerational family enjoying cruise on a yacht
Success

Millionaire parents are taking Gen Z kids to bespoke conventions to prepare them for the $90 trillion Great Wealth Transfer

By
January 9, 2025

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