branding

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Indiana Pacers "Just Say No" Campaign

3 Branding Tips From the Man Who Helped Create Nancy Reagan’s ‘Just Say No’ Campaign

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March 8, 2016
150339798

Your Business Means Nothing If No One Knows Who You Are

By
January 23, 2016
Lessons About PR and Business From 3 Female Execs
MPW

Lessons About PR and Business From 3 Female Execs

By
December 2, 2015
Why This Billion-Dollar Gaming Company Is Partnering With Lenovo
Tech

Why This Billion-Dollar Gaming Company Is Partnering With Lenovo

By
November 30, 2015
Google’s new logo: why a meh response is actually good
Commentary

Google’s new logo: why a meh response is actually good

By
September 8, 2015
Verizon has a new logo, and it’s really basic
Retail

Verizon has a new logo, and it’s really basic

By
September 2, 2015
I was a male model at Ralph Lauren for 20 years — this is what I learned
Luxury

I was a male model at Ralph Lauren for 20 years — this is what I learned

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August 17, 2015
PepsiCo Marks 50th Anniversary At New York Stock Exchange
Leadership

PepsiCo CEO Indra Nooyi: Trust, but verify

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June 27, 2015
Barbara Bush, Columba Busg
Leadership

What the critics say about Jeb Bush’s and Hillary Clinton’s campaign logos

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June 15, 2015
rejected job applications resumes
Leadership

How to wreck your employer’s reputation in one easy step

June 9, 2015
These are the 8 most valuable brands
Tech

These are the 8 most valuable brands

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May 27, 2015
Ronald McDonald
Leadership

McDonald’s CEO: Ronald McDonald will never, ever get fired

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May 21, 2015
The Hamburglar, Colonel Sanders, and the case for reviving the corporate mascot
Leadership

The Hamburglar, Colonel Sanders, and the case for reviving the corporate mascot

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May 20, 2015
SAN FRANCISCO, CA - MARCH 9: Apple CEO Tim Cook announces the Apple Watch during an Apple special event at the Yerba Buena Center for the Arts on March 9, 2015 in San Francisco, California. Apple Inc. is expected to unveil more details on the much anticipated Apple Watch, the tech giant's entry into the rapidly growing wearable technology segment. (Photo by Stephen Lam/Getty Images)
Tech

Must-see video: Sex, luxury and the $10,000 Apple Watch

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March 12, 2015
Food Name Game
Retail

Why your favorite comfort food is going healthy

By
February 17, 2015

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