Brands

Page 2 of 11

Jaguar's new brand campaign aesthetic
Companies

Jaguar’s rebrand backfired and is being widely mocked—with even Elon Musk piling on

By
November 20, 2024
More people are dropping out of the creator economy as those at the top get a bigger share of brand deals
Success

More people are dropping out of the creator economy as those at the top get a bigger share of brand deals

By
November 17, 2024
Tupperware’s sale to lenders approved by bankruptcy judge, keeping the iconic food containers on shelves
Finance

Tupperware’s sale to lenders approved by bankruptcy judge, keeping the iconic food containers on shelves

By Wyatte Grantham-Philips and The Associated Press
October 30, 2024
The exterior of a Louis Vuitton boutique, with the logo and a flag clearly visible.
Retail

LVMH sales drop as China demand for costly handbags falls

By Angelina Rascouet and Bloomberg
October 15, 2024
The 100k+ club: High-earning women thank the sports of their childhoods
MPW

The 100k+ club: High-earning women thank the sports of their childhoods

By
October 15, 2024
Frank B. Rhodes Jr.
Commentary

Chrysler and Dodge face mortal peril under Stellantis. It’s time for a change

By
October 7, 2024
Kris Licht, CEO of Reckitt.
Leadership

The CEO of consumer giant Reckitt is on a mission to slim down to just ‘power brands’ as the whole industry gets leaner

By
October 7, 2024
EV sounds should feel rooted in the real world, for public safety and other reasons.
Commentary

Electric vehicles don’t need to sound like the future—even if they are the future

By
September 27, 2024
Warren Buffett changed his investing strategy starting with American Express—and a salad oil scandal
Finance

Warren Buffett changed his investing strategy starting with American Express—and a salad oil scandal

By
September 22, 2024
After 155 years, Campbell’s is dropping ‘soup’ from its name
Leadership

After 155 years, Campbell’s is dropping ‘soup’ from its name

By
September 11, 2024
Luxury hotel ‘swag’ has become the sudden hottest fashion flex across Europe
Lifestyle

Luxury hotel ‘swag’ has become the sudden hottest fashion flex across Europe

By Sarah Rappaport and Bloomberg
August 31, 2024
Photo of Alix Earle
Lifestyle

Millionaire Gen Z influencer Alix Earle under fire after alleged posts with racial slurs surface

By
August 9, 2024
Inside the Army’s failed $11 million marketing deal with Dwayne ‘The Rock’ Johnson
Leadership

Inside the Army’s failed $11 million marketing deal with Dwayne ‘The Rock’ Johnson

By
August 1, 2024
Winx cofounders Jamie Norwood (left) and Cynthia Plotch.
Commentary

How we reached profitability by educating Gen Z for free

By
June 18, 2024
Levi's store display with Pride sign
Retail

Some retailers and brands ‘play it safe’ with more subdued Pride Month amid election year

By Anne D'Innocenzio and The Associated Press
June 16, 2024

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