Brands

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Jake Paul is standing in room lined with trophies. He is wrapped in an American flag and holding a gold trophy in the shape of a deodorant tube, pointing at it.
Success

Jake Paul’s rare CVS trip to buy deodorant inspired his next business venture—and he refuses to follow the CEO playbook

By
June 12, 2024
Portrait of young red headed woman.
Success

Gen Z ignores brand messaging by default. Here’s how to win their attention—and loyalty

By
May 23, 2024
Lloyd Dorfman, chair of the Royal Opera House
Lifestyle

London’s Royal Opera House plans a new renaissance starting with a name change — and potential Netflix series

By Sabah Meddings and Bloomberg
May 4, 2024
Logan Paul drinks a can of Prime, an energy drink
Success

The meteoric rise and stunning fall of Prime, Logan Paul’s energy drink that was once resold for almost $1,500 a can: ‘A brand cannot live on hype alone’

By
April 27, 2024
Professional namer Anthony Shore
Success

Meet the ‘professional namer’ who directed Accenture’s $100 million name change: ‘It’s the best job in the world’

By
April 25, 2024
Exterior of a Puma store.
Retail

Puma bets on Africa’s wave of Gen Zers and their love for ‘casualization’ to drive growth—but analysts worry about the impact of laziness on the sportswear industry

By
February 10, 2024
woman in white suit, man in black suit
Finance

David Beckham raked in more than $90 million in licensing deals in 2022 following controversial Qatar World Cup support 

By
January 2, 2024
Marc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’
Success

Marc Andreessen argues celebrity-led brands—from Kim Kardashian’s Skims to Logan Paul’s Prime—are not ‘gimmicks’ but ‘the future of consumer products’

By
December 10, 2023
A picture on On shoes inside a store
Retail

Roger Federer-backed shoe brand On has surging U.S. sales—but the strength of its home currency against a weak dollar is causing problems

By
August 16, 2023
Twitter headquarters on 10th Street on November 4, 2022 in San Francisco, California. The Twitter bird logo sign on the side of the building can be seen.
Tech

Sad Elon Musk killed off the Twitter brand? Here’s your chance to grab the last blue bird memorabilia as billionaire auctions off everything—including a sign that’s still bolted down

By
August 10, 2023
Adidas sold $400 million in Yeezy shoes last quarter—the same as it did a year ago before Kanye West’s antisemitic outbursts
Finance

Adidas sold $400 million in Yeezy shoes last quarter—the same as it did a year ago before Kanye West’s antisemitic outbursts

By Tim Loh and Bloomberg
August 3, 2023
How effective storytelling builds brand loyalty
Newsletters

How effective storytelling builds brand loyalty

By
May 26, 2023
Lululemon organized a dupe swap in Los Angeles this past weekend.
Retail

Lululemon adopts unconventional approach to cope with knock-off ‘dupes’ flooding the market

By
May 9, 2023
I invested my savings to build a media brand from scratch. Here’s how much it costs
Commentary

I invested my savings to build a media brand from scratch. Here’s how much it costs

By
October 14, 2022
Painting of a dog
Lifestyle

Flowers, dog portraits, and personal letters: Tales of Chewy customer service go viral

By
June 17, 2022

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