Cereal

Young person eating breakfast
Economy

How Gen Z killed cereal: ‘They are going about breakfast in a different way than Millennials, Gen X and Baby Boomers’

By Dee-Ann Durbin and The Associated Press
July 14, 2025
Ferrero nears $3 billion deal for WK Kellogg
Economy

Ferrero nears $3 billion deal for WK Kellogg

By Crystal Tse, Liana Baker, Kristina Peterson and Bloomberg
July 10, 2025
Kellogg's cereal at the grocery store
Retail

Kellogg’s is reorganizing, downsizing, and cutting hundreds of jobs as U.S. cereal demand gets soggy

By Dee-Ann Durbin and The Associated Press
August 6, 2024
Lawsuits allege high levels of lead in General Mills’ Cocoa Puffs cereal
Finance

Lawsuits allege high levels of lead in General Mills’ Cocoa Puffs cereal

By
August 6, 2024
A man sits in a van pouring Cheerios from a box into a bowl.
Retail

General Mills bets the power of flavor will save it from soggy demand—‘mac and cheese will be cheesier’ and ‘brownies will be fudgier’

By
June 27, 2024
A woman is leaning over the chair a girl is sitting at and is spooning cereal into the girl's mouth.
Retail

Furious millennial moms would rather make their own cereal than buy Kellogg’s after CEO’s ‘cereal for dinner’ comment spurs boycott

By
March 16, 2024
A young man in front of a white brick background eats corn flakes from a glass bowl.
Retail

Kellogg and PepsiCo are urging Gen Z to eat Doritos and cereal for dinner

By
February 27, 2024
People snacking
Retail

Millennials and Gen Z’s rebellion against their parents’ rules is spawning a $181 billion industry that makes everything into a snack

By
May 15, 2023
A trademark war is brewing between an indie rock band and a major breakfast cereal maker
Finance

A trademark war is brewing between an indie rock band and a major breakfast cereal maker

By
January 23, 2023
Rapper/actor/entrepreneur Snoop Dogg
Retail

Snoop Dogg takes over the breakfast cereal aisle with Snoop Loopz

By
August 16, 2022
A box of Lucky Charms.
Retail

FDA investigating claims that Lucky Charms is making people sick

By
April 18, 2022
Snap, crackle, profit: How Magic Spoon manifested a cereal miracle
Finance

Snap, crackle, profit: How Magic Spoon manifested a cereal miracle

By
May 23, 2021
$13 box of health-conscious cereal could be key to General Mills’ growth
Retail

$13 box of health-conscious cereal could be key to General Mills’ growth

By
February 18, 2020
General Mills Food company logo seen displayed on smart
Retail

General Mills Prices Have Gone Up—and So Too Have Its Profits

By
March 20, 2019
Kellogg CEO Says the Stock Is “Cheap” and a “Fantastic Bargain”
Leadership

Kellogg CEO Says the Stock Is “Cheap” and a “Fantastic Bargain”

By
March 7, 2019

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