Consumers

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What the ill-fated Ron DeSantis campaign and plant-based meat have in common, according to a marketing expert
Commentary

What the ill-fated Ron DeSantis campaign and plant-based meat have in common, according to a marketing expert

By
January 25, 2024
Merriam-Webster’s word of the year 2023 is ‘authentic.’ Here’s how corporate America hacked the consumer cult of authenticity
Commentary

Merriam-Webster’s word of the year 2023 is ‘authentic.’ Here’s how corporate America hacked the consumer cult of authenticity

By
December 25, 2023
Today’s nostalgia craze isn’t about the past. For Americans of all generations, it’s about a brighter future
Commentary

Today’s nostalgia craze isn’t about the past. For Americans of all generations, it’s about a brighter future

By
December 22, 2023
The housing market may be at a standstill–Americans are growing more psychologically attached to their homes than ever
Commentary

The housing market may be at a standstill–Americans are growing more psychologically attached to their homes than ever

By
November 20, 2023
Ozempic-type drugs are forcing food giants to grapple with less-hungry, less-impulse-prone consumers: ‘This is brand-new territory’
Retail

Ozempic-type drugs are forcing food giants to grapple with less-hungry, less-impulse-prone consumers: ‘This is brand-new territory’

By Leslie Patton and Bloomberg
October 7, 2023
Big part of stock market unconvinced economy is going anywhere: ‘Weakness underneath the hood’
Finance

Big part of stock market unconvinced economy is going anywhere: ‘Weakness underneath the hood’

By Isabelle Lee, Vildana Hajric and Bloomberg
September 15, 2023
Rao's pasta sauce on a shelf in a grocery store.
Retail

Campbell Soup agrees to buy Sovos Brands, maker of Rao’s pasta sauce, for $2.7 billion as it looks to build a ‘$1 billion sauces business’

By
August 7, 2023
Why the economy feels so bad when experts say it’s so good
Personal Finance

Why the economy feels so bad when experts say it’s so good

By
August 3, 2023
American consumers still have cash savings they can dip into to fuel the economy.
Finance

Americans still haven’t run out of pandemic savings quite yet, JPMorgan study finds

By
July 19, 2023
Levi Strauss slashes guidance and warns ‘the American consumer is under pressure’
Retail

Levi Strauss slashes guidance and warns ‘the American consumer is under pressure’

By Olivia Rockeman and Bloomberg
July 7, 2023
Gen Zers and millennials get travel right. Here’s their recipe for the ultimate vacation

Gen Zers and millennials get travel right. Here’s their recipe for the ultimate vacation

By
July 5, 2023
Americans are so indebted that it’s holding back the economy. These 4 key reforms could give them room to breathe
Commentary

Americans are so indebted that it’s holding back the economy. These 4 key reforms could give them room to breathe

By
June 22, 2023
Shopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’
Commentary

Shopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’

By
June 13, 2023
The CEO behind the success of Lululemon and Reebok: ‘A reckoning is coming as Gen Zers hold retailers accountable for single-use plastics’
Commentary

The CEO behind the success of Lululemon and Reebok: ‘A reckoning is coming as Gen Zers hold retailers accountable for single-use plastics’

By
June 9, 2023
A young woman sprays herself with perfume from an unbranded bottle.
Lifestyle

Gen Z is more obsessed with smelling good than ever—and Burberry, Gucci, and Chloé bottles are raking in cash

By
May 30, 2023

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