creator economy

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YouTube’s ‘number one’ priority is Shorts—its TikTok rival—as new CEO Neal Mohan scrambles to reverse declining ad revenue
Tech

YouTube’s ‘number one’ priority is Shorts—its TikTok rival—as new CEO Neal Mohan scrambles to reverse declining ad revenue

By
April 27, 2023
Snap doubles down on creators, opening ad-revenue sharing and launching public stories to users over 18
Tech

Snap doubles down on creators, opening ad-revenue sharing and launching public stories to users over 18

By
April 19, 2023
Creators are lashing out at Meta and Twitter for selling verified user badges: ‘It opens the door to so many negative things for a cash grab’
Tech

Creators are lashing out at Meta and Twitter for selling verified user badges: ‘It opens the door to so many negative things for a cash grab’

By
April 7, 2023
As TikTok battles to remain in the U.S., it’s offering creators ‘free exposure’ in exchange for becoming the faces of company marketing
Tech

As TikTok battles to remain in the U.S., it’s offering creators ‘free exposure’ in exchange for becoming the faces of company marketing

By
March 24, 2023
David Dobrick and Hannah Stocking on background with layered Snapchat logos.
Tech

Snap’s ‘insane’ monetization is making it a new creator favorite, attracting stars like David Dobrik and paying another creator more than $10,000 some days

By
March 16, 2023
YouTube’s new ‘wartime’ CEO faces the first-ever revenue declines and fierce competition. Here’s why insiders are betting on Neal Mohan.
Tech

YouTube’s new ‘wartime’ CEO faces the first-ever revenue declines and fierce competition. Here’s why insiders are betting on Neal Mohan.

By
March 1, 2023
YouTube star Emma Chamberlain expands her coffee company to reach a new generation of coffee drinkers
Newsletters

YouTube star Emma Chamberlain expands her coffee company to reach a new generation of coffee drinkers

By Emma Hinchliffe and Kinsey Crowley
February 23, 2023
Big Tech goes back to moving fast and breaking things
Newsletters

Big Tech goes back to moving fast and breaking things

By
February 21, 2023
What will longtime YouTube boss Susan Wojcicki’s departure mean for creators?
Newsletters

What will longtime YouTube boss Susan Wojcicki’s departure mean for creators?

By
February 17, 2023
YouTube unleashed a new weapon in the short-form video wars, and the results after two weeks should worry TikTok and Instagram
Tech

YouTube unleashed a new weapon in the short-form video wars, and the results after two weeks should worry TikTok and Instagram

By
February 16, 2023
Mark Zuckerberg is pinning his comeback on Reels. Here’s how viral ‘creators’ could make or break his plan.
Tech

Mark Zuckerberg is pinning his comeback on Reels. Here’s how viral ‘creators’ could make or break his plan.

By
February 4, 2023
Attendees stand outside the TikTok booth at the Tokyo Game Show 2022.
Tech

Creators report extremely low earnings from TikTok’s ad revenue sharing initiative

By
January 24, 2023
Meet 11 creator economy ‘insiders’ who work behind the scenes to turn viral views into dollars
Tech

Meet 11 creator economy ‘insiders’ who work behind the scenes to turn viral views into dollars

By
January 19, 2023
Woman sitting in front of a ring light making a video
Finance

Investors rush to amass back catalogs of YouTube creator catalogs

By
December 13, 2022
Xenia Adonts sits in a train while she gets her hair done.
Magazine

Tech’s latest gold rush is selling influencers the tools they need to influence you

By
November 30, 2022

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