Fanatics

SoftBank Group CEO Masayoshi Son in Tokyo, Japan, on February 03, 2025. (Photo: Tomohiro Ohsumi/Getty Images)
Newsletters

Fanatics Fest brings $25 billion fandom company to life

By Andrew Nusca and Alexandra Sternlicht
June 23, 2025
female television reporter standing on a football field
Newsletters

Erin Andrews’ sports apparel brand is ready for the second Swiftie NFL season

By Emma Hinchliffe and Nina Ajemian
September 6, 2024
NEW YORK, NEW YORK - AUGUST 16: Derek Jeter speaks onstage at the Fanatics Fest NYC 2024 at Jacob Javits Center on August 16, 2024 in New York City. (Photo by Roy Rochlin/Getty Images for Fanatics)
Success

MLB legend Derek Jeter’s business advice: You can’t be an expert at everything

By
August 20, 2024
Aliyah Boston
Finance

Fanatics signs deal on college sports cards with 100 schools after Supreme Court ruling allows student athletes’ faces to be monetized

By Kim Bhasin and Bloomberg
June 9, 2022
How Fanatics Scored on LeBron James (and Why It’s Winning in Sports Retail)

How Fanatics Scored on LeBron James (and Why It’s Winning in Sports Retail)

By
August 24, 2018
SoftBank Invests $1 Billion In This E-Commerce Firm
Tech

SoftBank Invests $1 Billion In This E-Commerce Firm

By
August 8, 2017
Odell Beckham

You Can Soon Buy Clothing Capturing Cool NFL Moments Almost Instantly

By
March 29, 2016
The NBA’s New Store Is a Tech-ified Basketball Temple
Retail

The NBA’s New Store Is a Tech-ified Basketball Temple

By
December 18, 2015
For online sports retailer Fanatics, the holidays are its Super Bowl
Retail

For online sports retailer Fanatics, the holidays are its Super Bowl

By
December 3, 2014

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