influencers

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Rolex Land-Dweller watches displayed in a window
Retail

Gen Z was growing obsessed with luxury watches. New tariffs on Switzerland could cool the expensive hobby

By
August 17, 2025
Photo of Steven Wang
Investing

A 23-year-old CEO convinced his parents to open a custodial account in second grade. He fears meme stocks inflate Gen Z’s dreams of getting rich quick

By
August 15, 2025
Nav Karmacharya, a 23-year-old cybersecurity analyst, records himself speaking into a microphone for a TikTok, his phone propped up on his work desk.
Success

Meet a 23-year-old cybersecurity influencer who gets hundreds of TikTok messages a day from Gen Z job seekers hungry for career advice

By
July 19, 2025
Gen z woman on phone in city.
Success

Starbucks is hiring a fully remote dream role: making six figures to travel the world, make TikToks, and drink coffee

By
June 10, 2025
MrBeast and Thea Booysen
Success

Billionaire YouTuber MrBeast says he actually has ‘very little money’ and is borrowing cash from his mom to pay for his wedding 

By
June 3, 2025
people filming an advertisement
Retail

Brands could start shunning AI for social media marketing and advertising, instead using their feeds to show off ‘proof of reality,’ consultant says

By Jennimai Nguyen and Marketing Brew
May 23, 2025
Tony’s Chocolonely: The small chocolate business became a $230 million success story by focusing on two things
Success

Tony’s Chocolonely: The small chocolate business became a $230 million success story by focusing on two things

By
May 13, 2025
Exclusive: Bustle Group’s Nylon is launching a free, invite-only club for ‘young tastemakers’ that aims to reinvent media business models
Arts & Entertainment

Exclusive: Bustle Group’s Nylon is launching a free, invite-only club for ‘young tastemakers’ that aims to reinvent media business models

By
May 6, 2025
Gen Alpha kid plays on phone.
Success

Gen Alpha is snubbing the careers that boomers dreamed of. As influencers become the new faces of entrepreneurship, they want in

By
April 26, 2025
Young woman shops for chocolate in grocery store.
Success

Inside the small business success story of Tony’s Chocolonely, which rakes in $230 million yearly thanks to influencers and Gen Z values

By
April 19, 2025
person using a phone with social media app icons in the background
Leadership

The road to CEO enters its influencer era. How social media is reshaping leadership

By
April 7, 2025
Mr. Beast is seen in attendance during a match between Inter Miami and CF Montréal at DRV PNK Stadium on March 10, 2024 in Fort Lauderdale, Florida.
Tech

MrBeast told Mark Zuckerberg the first thing he would change if he ran Meta—and the CEO agreed

By
March 28, 2025
AI avatars’ lack of authenticity won’t stop them from joining the creator economy—and giving humans a run for their money
Commentary

AI avatars’ lack of authenticity won’t stop them from joining the creator economy—and giving humans a run for their money

By
March 24, 2025
Valerie Chapman.
Success

A 25-year-old content creator turned a layoff into an opportunity. Now an influencer on LinkedIn, she says the platform can be more profitable than TikTok

By
March 16, 2025
Fernando Fernandez
Leadership

Unilever’s new CEO wants to make the Dove soap maker popular with influencers as a ‘machine of content creation’

By
March 11, 2025

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