Marketing

Page 6 of 42

Robert Isom
Finance

American Airlines CEO fired top exec after controversial ‘modern retailing’ strategy infuriated corporate clients

By Mary Schlangenstein and Bloomberg
May 30, 2024
Portrait of young red headed woman.
Success

Gen Z ignores brand messaging by default. Here’s how to win their attention—and loyalty

By
May 23, 2024
Bumble app displayed on a mobile phone screen
Newsletters

Bumble sought to win back women, but a ‘celibacy’ ad outraged them instead. How the dating app’s rebrand went wrong

By Emma Hinchliffe and Joey Abrams
May 17, 2024
An image of a woman holding a laptop in front of a ChatGPT logo
Leadership

OpenAI’s marketing head shares the one big mistake CMOs are making with AI

By
May 14, 2024
Bumble fumbles anti-celibacy ads, kickstarting social-media debacle
Tech

Bumble fumbles anti-celibacy ads, kickstarting social-media debacle

By
May 14, 2024
Man looking at laptop screen and smiling. He is inside a library or cafe. Green shirt.
Education Articles

Jump into the world of digital marketing with these 5 bootcamps

By
April 30, 2024
A business man speaks and motions to two other business people at a networking event.
Leadership

How the top networking groups for CMOs stack up—and how much they cost

By
April 29, 2024
Laura Alber
Retail

Pottery Barn parent Williams-Sonoma fined for marketing furniture as ‘crafted’ in the U.S. when it was made in China

By
April 27, 2024
The Stanley Cup marketing wizard’s next project is Heydude shoes
Retail

The Stanley Cup marketing wizard’s next project is Heydude shoes

By
April 17, 2024
Smiling young African female influencer doing a vlog post at home
Education Articles

Online marketing for beginners: 10 paid and free courses to start with

By
April 11, 2024
The 5th-gen CEO of J.M. Smucker explains how family members must ‘earn a seat’ at the snacks empire—and be more than a nepo baby
Leadership

The 5th-gen CEO of J.M. Smucker explains how family members must ‘earn a seat’ at the snacks empire—and be more than a nepo baby

By
April 8, 2024
Brady Brewer sits between two executives at Starbucks investor day
Leadership

As companies drop CMO titles, marketers may want to consider the COO role

By
April 1, 2024
College athletes in Utah will need school approval of any marketing partnerships—and alcohol and tobacco products are off-limits
Finance

College athletes in Utah will need school approval of any marketing partnerships—and alcohol and tobacco products are off-limits

By Hannah Schoenbaum and The Associated Press
March 2, 2024
A laid-off marketing manager is getting hundreds of interview requests after mounting rejections thanks to a viral video she posted
Tech

A laid-off marketing manager is getting hundreds of interview requests after mounting rejections thanks to a viral video she posted

By Jo Constantz and Bloomberg
March 2, 2024
Oprah Winfrey
Leadership

Oprah to leave WeightWatchers board, donating her stake over ‘perceived conflict of interest around her taking weight loss medications’

By
February 29, 2024

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