Marketing

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Leave Your Mark LLC founder and president Aliza Licht.
Success

One way to avoid losing your job to A.I.: Ensuring your personal brand doesn’t get ‘dusty,’ says DKNY’s former PR exec

By
June 25, 2023
Shopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’
Commentary

Shopify’s head of equitable commerce: ‘Unsustainable marketing moments hurt Black entrepreneurs. Here’s why’

By
June 13, 2023
Brands that get caught up in the culture wars don’t know themselves–or their customers
Commentary

Brands that get caught up in the culture wars don’t know themselves–or their customers

By
June 7, 2023
Former Clinton pollster Mark Penn is riding the A.I. wave and building a digital-first marketing agency to take on top ad companies
Leadership

Former Clinton pollster Mark Penn is riding the A.I. wave and building a digital-first marketing agency to take on top ad companies

By
May 26, 2023
How Pernod Ricard’s U.S. CEO made peace with alcohol despite its role in 2 life tragedies: ‘If you’re buying our products as a weapon, we don’t want your business’
Leadership

How Pernod Ricard’s U.S. CEO made peace with alcohol despite its role in 2 life tragedies: ‘If you’re buying our products as a weapon, we don’t want your business’

By
May 5, 2023
Bud Light fumbled its partnership with a transgender influencer, but such inclusive deals are here to stay, experts say
Retail

Bud Light fumbled its partnership with a transgender influencer, but such inclusive deals are here to stay, experts say

By Dee-Ann Durbin and The Associated Press
April 26, 2023
Anheuser-Busch exec takes leave following controversy over Bud Light partnership with transgender activist
Politics

Anheuser-Busch exec takes leave following controversy over Bud Light partnership with transgender activist

By
April 22, 2023
Google will offer ad clients A.I.-generated marketing campaigns similar to ones created by humans at agencies
Tech

Google will offer ad clients A.I.-generated marketing campaigns similar to ones created by humans at agencies

By
April 20, 2023
Tourist posing with the Matterhorn mountain and a bar of Toblerone.
Retail

Toblerone is being forced to change its design again

By
March 6, 2023
Why JPMorgan’s marketing chief says today’s CMOs must think like CFOs and CEOs to drive growth
Leadership

Why JPMorgan’s marketing chief says today’s CMOs must think like CFOs and CEOs to drive growth

By
February 24, 2023
Two cockroaches looking at each other over hearts.
Retail

Name a roach after your partner or send your ex a scorpion: The most bizarre Valentine’s Day promotions on offer this year

By
February 10, 2023
M&M’s are taking ‘an indefinite pause’ from their iconic spokescandies after updates to the characters ‘broke the internet’
Lifestyle

M&M’s are taking ‘an indefinite pause’ from their iconic spokescandies after updates to the characters ‘broke the internet’

By
January 24, 2023
Jeff De Korte, chief marketing officer at Equinox
Success

Luxury fitness group Equinox rolled the dice on a controversial January advertising campaign—and the gamble is paying off

By
January 11, 2023
Mastercard accelerator program to help emerging artists break into Web3
Companies

Mastercard accelerator program to help emerging artists break into Web3

By
January 6, 2023
Actor Kevin Bacon poses at a premiere
Personal Finance

Kevin Bacon describes his anger at losing most of his money to Bernie Madoff—and gives powerful advice for smarter investing

By
October 12, 2022

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