Mattel

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Photo of girl playing with toy dinosaurs and cars
Retail

Why some retailers are shelving boys’ and girls’ sections

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November 24, 2021
Brandemic marketing 101: What to do when a game about viruses goes, ahem, viral
Lifestyle

Brandemic marketing 101: What to do when a game about viruses goes, ahem, viral

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September 21, 2021
mattel ceo Ynon Kreiz
Newsletters

Why Mattel’s New CEO Wants to Make a Live-Action Barbie

By Aaron Pressman and Adam Lashinsky
November 26, 2019
mattel ceo Ynon Kreiz
Magazine

Mattel CEO Ynon Kreiz is rewriting a toy story

By
November 26, 2019
Barbie’s Malibu Dreamhouse Will Be Listed on Airbnb for Only $60 a Night

Barbie’s Malibu Dreamhouse Will Be Listed on Airbnb for Only $60 a Night

By
October 18, 2019
Mattel Gender Neutral Dolls Creatable World
Retail

Mattel, Creator of Barbie, Bets Big on ‘Gender Neutral’ Dolls

By
September 25, 2019
FORTUNE Brainstorm Tech 2019
Tech

Move Over ‘Little Mermaid,’ ‘Barbie’ Movie Will Also Cast Minority Actors, Mattel CEO Says

By
July 16, 2019
Barbie Doll
Tech

Apple Acquires Voice-Tech Company Behind ‘Hello Barbie’

By Brian Raftery and Brian Raftery
February 15, 2019
Left to right: Marissa Mayer, Andrew Nusca, Leigh Gallagher, Marlene Saritzky, Adam Lashinsky, and Michal Lev-Ram at the conclusion of the 2018 Coins2Day Brainstorm Tech conference in Aspen, Colo.
Commentary

CEOs From Walmart, Sonos, Mattel Coming To Brainstorm Tech in 2019

By
February 8, 2019
Coins2Day Brainstorm Tech 2018
Tech

Data Sheet—CEOs From Walmart, Sonos, Mattel Coming To Brainstorm Tech in 2019

By Aaron Pressman and Adam Lashinsky
February 8, 2019
Barbie Mattel robotics engineer tynker stem

Mattel Shakes Off Some of Its Toys ‘R’ Us Woes Thanks to Barbie’s Star Power

By Matt Townsend and Bloomberg
February 8, 2019
Mattel and National Geographic Team Up for New Line of Barbie Dolls

Mattel and National Geographic Team Up for New Line of Barbie Dolls

By
February 2, 2019
Continental presents autonomous driving car
Tech

Data Sheet—There’s No Doubt Self-Driving Cars Are On the Way, But Not Soon

By Aaron Pressman and Adam Lashinsky
January 8, 2019
A woman photographs a wall of Barbie dol
Retail

Mattel Cuts 22% of Corporate Jobs as Sales Plunge Post Toys ‘R’ Us Bankruptcy

By
July 25, 2018
Why Mattel Needs to Stick With Inclusive Barbies
Retail

Why Mattel Needs to Stick With Inclusive Barbies

By
May 25, 2018

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