Mattel

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Toys R Us In-store shoot in Totowa, NJ

These Are What Toys ‘R’ Us Says Will Be the Hot Toys This Holiday Season

September 8, 2016

US-STREET-ENTERTAINMENT

American Girl Dolls Are Coming to a Toys R Us Near You

By Madeline Farber

September 1, 2016

Disney’s New ‘Star Wars’ Toys Make Debut in Fan-Made YouTube Videos

Disney’s New ‘Star Wars’ Toys Make Debut in Fan-Made YouTube Videos

By Tom Huddleston Jr.

August 31, 2016

Black Friday

Toys ‘R’ Us Wants to Hire A Kid To Professionally Test Toys

July 26, 2016

Why Mattel’s Nabbing of Jurassic World Toy License Is a Big Coup

Why Mattel’s Nabbing of Jurassic World Toy License Is a Big Coup

July 19, 2016

Ugly Betty Stars Play Hasbro Games To Kick Off National Family Game Night

Here’s Why Hasbro Just Bought An Animation Studio

July 13, 2016

Meet the DC Exec Turning Girl Superheroes Into a ‘Billion-Dollar Brand’

May 23, 2016

Build-A-Bear Workshop Store At Mall of America

Build-a-Bear Is on the Hunt for a Sale

May 3, 2016

Misty Copeland

Ballerina Misty Copeland Now Has Her Own Barbie

May 2, 2016

Toy Retailers Association Presents DreamToys In The Run Up To Christmas

Why Hasbro Should Thank Disney For Its Big Sales Jump

April 18, 2016

Mattel’s Fisher-Price Names Jonathan Adler Creative Director

Mattel’s Fisher-Price Names Jonathan Adler Creative Director

April 4, 2016

How Toy Startup GoldieBlox Made Diversity a Priority

How Toy Startup GoldieBlox Made Diversity a Priority

April 1, 2016

American Girl Grace's 2-in-1 Buildable Home

Mattel’s American Girl Dolls Get a New Look

March 21, 2016

Barbie Doll Exhibition At Musee des Arts Decoratifs - Paris Fashion Week Womenswear Fall/Winter 2016/2017

How the Barbie Doll Has Changed Her Body Over 57 Years (PHOTOS)

By Vivian Giang

March 9, 2016

A young girl builds a structure with gia

Lego Says 2015 Was Its ‘Best Year Ever,’ With Huge Sales Jump

March 1, 2016

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