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Newsletters
The Sill got millennials obsessed with houseplants. Now a new CEO aims to conquer the $11 billion outdoor gardening market
By
Emma Hinchliffe
and
Sara Braun
July 2, 2025
Newsletters
REI’s new CEO started her tenure by apologizing for the brand’s endorsement of Trump’s interior secretary: ‘Our public lands are under attack’
By
Emma Hinchliffe
and
Joey Abrams
May 12, 2025
Environment
Montana camper found dead with ‘chop wounds’—police rule out bear, say it’s murder
By
Staff Writer
October 18, 2024
Newsletters
REI is famous for a progressive corporate culture, but some employees aren’t feeling the love
By
Azure Gilman
and
Emma Burleigh
August 20, 2024
Leadership
REI has hemorrhaged money for two years in a row. Now employees fear its famed outdoor-nerd culture is at risk
By
Trading Desk
August 19, 2024
Magazine
Surfboards get a tech makeover
By
News Correspondent
October 7, 2023
Leadership
Why REI is betting big on diversity to help double its membership to 50 million customers
By
Staff Writer
April 12, 2022
Retail
Dick’s Sporting Goods gets an assist from Nike
By
Staff Writer
November 3, 2021
Retail
Dick’s Sporting Goods set to launch its new outdoors-focused Public Lands chain
By
Digital Assets Editor
June 4, 2021
International
A hit with Instagrammers and with investors, this hard-to-pronounce Swedish backpack brand is on a roll
By
Industry Analyst
May 23, 2021
Retail
Coronavirus turns the outdoor industry’s crucial spring season into its most challenging in years
By
Contributing Writer
April 24, 2020
Retail
Early Arctic Blast Heats Winter Coat Sales Up From Chicago to New Orleans
By
Market Analyst
November 14, 2019
Retail
American Outdoor Will Split From Gunmaker Smith & Wesson, Hoping to Boost Value
By
Kevin Miller
and
Bloomberg
November 13, 2019
Retail
With Customers Focused on Sustainability, REI Will Expand Gear Rentals and an Online Resale Shop
By
Blockchain Reporter
October 23, 2019
Retail
Gap Inc.’s Hill City Set to Pop Up Offline into Physical Retail
By
Industry Analyst
October 1, 2019
Most Popular
AI
Elon Musk says that in 10 to 20 years, work will be optional and money will be irrelevant thanks to AI and robotics
By
News Correspondent
Economy
One of the world’s most popular economists on why AI is ‘undoubtedly going to crash’: It’s built off ‘digital...
By
Industry Analyst
Big Tech
Nvidia CEO says the company is in a no-win situation amid AI-bubble chatter, leaked meeting reveals
By
Digital Assets Editor