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social analytics

Oracle Open World Conference
Tech

Scott McNealy’s Marketing Startup Buys British Rival, Replaces Him as CEO

By Heather Clancy
May 4, 2016
Social Data Startup Sysomos Combines Monitoring, Management Tools
Tech

Social Data Startup Sysomos Combines Monitoring, Management Tools

By Heather Clancy
February 8, 2016
Oracle Open World Conference
Tech

Sun co-founder Scott McNealy weighs in on Wayin’s evolving digital mission

By Heather Clancy
October 7, 2015
Left to right: Pattie Sellers, senior editor at large, Coins2Day; Christoph Becker, CEO, gyro; Bob Borchers, CMO, Dolby Laboratories; Gil Elbaz, CEO, Factual; Deanie Elsner, CMO, Kraft Foods; Phil Fernandez, CEO, Marketo; Marc Mathieu, SVP of Marketing, Unilever.

Despite high tech, the future of marketing is exactly the same: focus on customers

By Andrew Nusca
July 15, 2014

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