Name: Insights: Cloud Computing and the Corporate World
Uploaded: 2020-03-12
Duration: 2 min 28 s
Description: Fortune's Digital Editor Andrew Nusca outlines the ways cloud computing has fundamentally changed corporate cloud technology adoption.

[MUSIC PLAYING] ANDREW NUSCA: It cannot be understated how important cloud computing is to the corporate world. The notion of having servers that are on 24/7, 365 to help you has changed the customer relationship, has changed everyone's relationship with technology of course, and it's even changed the business models, making it more and more possible to make money in myriad ways. So one important thing that the cloud has changed is the business model for software as we know it. Cloud computing means you can now have subscriptions for technology instead of just simple purchase prices, because you can deploy it all year long, you can update it, always make sure that the customer has an up-to-date version instead of the old box software way where you'd have to hope that they'd buy a new one again. And that's really evened out revenues for companies and of course technology adoption for customers. One great example of this is Adobe. If you think about its Creative Suite, you can pay a subscription for it. Your Photoshop is constantly up to date, and Adobe is constantly getting money from you, and that's been great for it and its stock price. Another way that cloud computing has changed technology and really the business world is the customer relationship. So in the old days, you used to sell technology to the IT guy. And he would go to the customer-- his internal customer at the company and say, I got this great technology for you, hope it works out. Today, with cloud computing and software as a service, a regular worker can use his or her corporate card, buy some software, try it out with their team, and hope to adopt it more broadly. It's not just changing the way companies are operating, but it's changing the way software is made, because it now has to appeal to a consumer instead of a technologist. One company that's known for this dynamic is Slack. Its communication software is not sold to a chief technology officer, it's sold to a worker, you or me or anybody who has a job in a company. And then we can try it out with our teams, and the adoption keeps growing internally. Slack has enjoyed one of the highest software adoption rates in the business because of this. Cloud computing has also changed the way that consumers interact with corporations. Take the retail industry for example. Today you can do a whole bunch of things through your smartphone, and the store doesn't have to even be open. You can buy a garment, process a return, check on a delivery. All of that possible with cloud computing, because the company's servers are always on and ready to serve even when it's actual workers are not. [CHIME] 

Insights: Cloud Computing and the Corporate World

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Cloud computing has changed cloud technology adoption.

Cloud Computing and the Corporate World

Fortune's Digital Editor Andrew Nusca outlines the ways cloud computing has fundamentally changed corporate cloud technology adoption.

cannot be understated. How important cloud computing is to the corporate world. The notion of having servers that are on 24 73 65 to help you has changed. The customer relationship has changed everyone's relationship with technology, of course, and it's even changed the business models, making it more more possible to make money in myriad ways. So one important thing that the cloud has changed is the business model for software as we know it. Cloud computing means you can now have subscriptions for technology instead of just simple purchase prices. Because you can deploy it all year long, you can update it. Always make sure that the customer has an up to date version. Instead of the old box software wave, you have to hope that they buy a new one again. And that's really even doubt revenues for companies and, of course, technology adoption. One great example of this is Adobe. If you think about its creative suite, you can pay a subscription for it. Your photo shop is constantly up to date, and Adobe is constantly getting money from you, and that's been great for it. And it's another way that cloud computing has changed technology, and really the business world is the customer relationship. So in the old days, you used to sell technology to the I T. Guy, and he would go to the customer, his internal customer at the company and say, I got this great technology for you. Hope it works out today with cloud computing and software as a service, a regular worker can use his or her corporate card by some software, tried out with their team and hope to adopt it more broadly. It's not just changing the way companies are operating, but it's changing the way software is made because it now has to appeal to a consumer. One company that's known for this dynamic black It's communications software is not sold to a chief technology officer. It's sold to a worker, you or me or anybody who has a job in a company, and then we can try it out with our teams. And the adoption keeps growing internally. Slack has enjoyed when the highest software adoption rates in the business because cloud computing has also changed the way that consumers interact with corporations. Take the retail industry, for example. Today you could do a whole bunch of things through your smartphone, and the store doesn't have to even be open. You can buy a garment process, a return check on the delivery, all of that possible with cloud computing, because the company's servers are always on and ready to serve, even when it's actual workers are not.