Name: Insights: Facebook Needs Your Trust Almost As Much As It Needs Your Data
Uploaded: 2020-02-13
Duration: 2 min 29 s
Description: Mark Zuckerberg wants to talk about how Facebook is changing. (May 2019)

 MICHAL LEV-RAM: We really wanted to look at what Facebook is doing to address some of its recent issues, but not only through the lens of the Cambridge Analytica scandal and some of the other problems that it's currently dealing with, like bad content that's proliferated on the platform. We really wanted to look at it as a business story, and that really has to do with its core product, its ability or inability to keep innovating. And we went in and met with both Mark Zuckerberg, Sheryl Sandberg, and other people on the executive team at the company and got a glimpse of the different ways that they are trying to turn their attention and to sort of re-prioritize around current needs. MARK ZUCKERBERG: The big shift is moving from a reactive model of how we're handling this stuff where people in our community flag something when they see it, to one where we are just building systems to get out ahead. SHERYL SANDBERG: The resource shift is real. If you want to know what a company cares about before it spends its money end up where the people spend their time. And some of the stuff, look, we didn't have any team on fake news four years ago. I'm not sure people were as aware of it. I don't know of any-- I don't if any company have team on it. So some of that is very brand new. MARK ZUCKERBERG: When we were just getting started at a dorm, you couldn't have done a lot of the stuff that we do now, we couldn't have had 30,000 people or any thousands of people proactively reviewing content. The AI to be able to find things that could be potentially harmful just really didn't exist back then. I wish we'd gotten-- we've done it a couple of years sooner, but I think a lot of the stuff, really, we can do now and it's just about making sure that we're invested in all these things. MICHAL LEV-RAM: Facebook has lost a lot of trust. And I think you lose trust quickly and it takes a long time to regain it. So they are working very, very hard towards regaining that trust. And to be fair, Facebook is not the only company that's dealing with this. This is an issue that anybody who profits off of user data has today. And it's going to become a bigger and bigger issue because of the regulatory crackdowns. Those are unavoidable. You can change the narrative but the regulations aren't going away. 

Insights: Facebook Needs Your Trust Almost As Much As It Needs Your Data

Uncategorized

Facebook Needs Your Trust

Mark Zuckerberg wants to talk about how Facebook is changing. (May 2019)

We really wanted to look at what Facebook is doing to address some of its recent issues, but not only through the lens of the Cambridge Analytica scandal. In some of the other problems that it's currently dealing with, like bad content that's proliferated on the platform. We really wanted to look at it as a business story, and that really has to do with its core product it ability or inability to keep innovating. And we went in and met with both Mark Zuckerberg, Cheryl Sandberg and other people on the executive team at the company and goddess Clint's a different ways that they are trying to turn their attention and re prioritized around. Currently, the big shift is moving from a reactive model of how we're handling this stuff, where people in our community flag something when they see it to one word. We are building systems, get head shift. Israel want company here about the money and the people there and some of the stuff, you know. Look, we didn't have any team on fake news for years, you know? I'm not sure people were aware of it. I don't have any out of any company had some of that very brand new when we were just gonna start out in a door, you couldn't have done a lot of stuff that way. Could have had 30,000 people or any of the people of proactively content the aye aye be ableto find things that could be potentially harmful. Just really, I wish we'd gotten We've done it a couple of years sooner, but I think a lot of really we can do now. And it's just about making sure that we invested. Facebook has lost a lot of trust on. I think you lose trust quickly, and it takes a long time to regain it. So they are working very, very hard toward regaining that trust. And to be fair, Facebook is not the only company that dealing with this is an issue that anybody who profits off of user data has today, and it's going to become a bigger and bigger issue because of the regulatory crackdown. Those are unavoidable. You can change the narrative, but the regulations aren't going away