Name: Insights: Is There a Market for Facebook’s Portal?
Uploaded: 2020-02-13
Duration: 2 min 19 s
Description: Or should it stick to what it does best? (March 2019)

 LISA MARIE SEGARRA: Today, we are talking about Facebook's newly relaunched portal product and whether they should be getting into hardware at all. Robert, is there a market for this? ROBERT HACKETT: So I mean, Facebook is going to fight an uphill battle here because they've got lots of privacy issues and stuff like that. But the smart display category of devices, there's no clear winner there yet. We've seen the smart speakers, there are companies-- Amazon, Google-- they have smart speakers that a lot of people own. But smart displays, no tech company has owned that category yet. So Facebook actually does have an opportunity here. It's a bit of a green field that they can get in and move. LISA MARIE SEGARRA: The thing is that there's not a clear winner, but there are products out there already which suggest that there just isn't a market for it. You have the Echo Show from Amazon, you have the Google Home Hub, and the fact that people aren't buying it kind of proves people don't want it. So why should Facebook come in all of a sudden with no hardware experience and suddenly be able to take-over? ROBERT HACKETT: Well, look, Facebook actually has some advantages over some those other products that you mentioned, like Amazon's Echo Show. Amazon, what do they have? They're going to try and make you buy stuff from Amazon or watch Amazon Prime TV shows and things like that. Facebook, they know your social graph and it's where a lot of people converse, have conversations, and by knowing that, that actually gives them an advantage. There's actually a utility there. LISA MARIE SEGARRA: I kind of don't see that as an advantage. Honestly, the fact that Facebook knows so much about me makes me not want their product in my home at all. I mean, the last thing we need is a company that's already gotten in trouble for data collection to be in our home with a screen and a microphone, honestly. ROBERT HACKETT: I agree. Personally, this is not a device for me but there are demographics I see that could potentially like this. Elderly populations who might not know how to use a phone and Facetime people at the drop of a hat. They had a dedicated device and all of a sudden, hey, I'm talking to grandma. That's not so bad. LISA MARIE SEGARRA: I mean, that sounds good in theory, but if they're having trouble with phones, I don't know if that's exactly the demographic to now pick up a whole new product. I mean, maybe a couple people, well, I don't want to generalize. But it's not enough to really make this a big seller, truthfully. 

Insights: Is There a Market for Facebook’s Portal?

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Is There a Market for Facebook’s Portal?

Or should it stick to what it does best? (March 2019)

today we're talking about Facebook's newly relaunched portal product and whether they should be getting into hardware. All Robert, is there a market for this? So I mean, Facebook is gonna fight an uphill battle here here because they've got lots of privacy issues and stuff like that. But the smart display category of devices you know, there's no clear winner there yet. We've seen the smart speakers. There are companies, you know, Amazon, Google. They have smart speakers, a lot of people own but smart displays. No tech company has owned that category yet, so Facebook actually does have an opportunity here. It's a bit of a green field. They can get in on move the thing is there not a clear winner. But there are products out there already, which the justice is in the market for it. You have the echo show from Amazon. You have the Google home hub and the fact that people aren't buying it kind of proof people don't want it. So why should Facebook come in all of a sudden with no hardware experience and suddenly be ableto, you know, take over, We'll look. Facebook actually has some advantages over some of the other products that you mentioned like Amazon's Echo show. You know, Amazon, what do they have? They're gonna try and make you buy stuff from Amazon or watch Amazon prime TV shows and things like that. Facebook. They know your social graph, and it's where a lot of people converse have conversations on by knowing that that actually gives them an advantage. You know that there's actually a utility there. I kind of don't see that as an advantage. Honestly, the fact meant Facebook knows so much about me. Makes me not want their product in my home at all. I mean, the last thing we need is a company that's already gotten in trouble for data collection to be in her home with a screen and a microphone. Honestly, you know, I agree. Personally, this is not a device for me, But there are demographics. I see that could potentially like this, you know, elderly populations who might not know howto like use a phone and facetime people at the drop of a hat. They had a dedicated device, and all of a sudden, hey, I'm talking to grandma. That's not so bad. I mean, that sounds good. in theory. But if they're having trouble with stones, I don't know if that's exactly the demographic to now pick up a whole new product. I mean, maybe a couple people will. I don't want to generalize, but it's not enough to really make a big seller.